Apple Looking to Launch Siri-Enabled Television Set by 2013

Nick Bilton at the New York Times is pretty sure that Apple is building a television set. It is believed that the TV set will include Siri voice recognition service. Apple could announce the new set by the end of 2012 with public reliance in 2013. Anonymous sources say that an Apple television is a "guaranteed product for Apple" because "Steve thinks the industry is totally broken."

The rumors about Apple’s television set have been circulating for years, perhaps as far back as 2007, since the launch of the first iPhone. Some days ago we reported that Apple now is making prototypes of the Apple TV.

It’s the stuff of science fiction. You sit on your couch and rather than fumble with several remotes or use hand gestures, you simply talk: “Put on the last episode of Gossip Girl.” “Play the local news headlines.” “Play some Coldplay music videos.” Siri does the rest.

As the line between television programming and Web content continues to erode, a Siri-powered television would become more necessary. You aren’t going to want to flip through file folders or baskets of content, checking off what you want. Telling Siri to “play videos of cute cats falling asleep” would return an endless YouTube stream of adorable napping fur balls.

Bilton also reports that Apple still has “quite a bit of work to do on the project.” But the launch of the new Apple’s television set is just a matter of time.