Apple Stops Selling iPhone 4s and iPhone 5c in India
Apple has just stopped selling the iPhone 4s and iPhone 5c in India in an attempt to increase the average selling prices of the iPhone 5s and other devices and in such a way make the business in this rather poor country more profitable.
Previously, the iPhone 4s was available for only $175 and the newer iPhone 5c got a price tag of $292. Since these devices are no longer available in India, the cheapest Apple-branded smartphone is the iPhone 5s that costs around $350. The upcoming iPhone 5se may get a price tag of about $350-400, however, it is unclear when the device will hit the store shelves in India.
As Apple continues to look to India as a market for extraordinary growth, it has now stopped selling the iPhone 4s and iPhone 5c in the country in an effort to raise the average selling prices of its devices and increase profits. The Economic Times reports that Apple made the decision due to its profitability and average selling price being “under strain” in India.
India is a large country and a potentially profitable market for Apple, so I believe the company will take some serious steps to lure more customers here.
[via