Apple Using New “Pulse” Program for Customer Feedback

Several users in the past week received email invitations from Apple to join a new customer feedback program called “Pulse”, aimed at providing ”input on a variety of subjects and issues concerning Apple.”

Apple values your opinion and invites you to participate in a survey about your Apple products. Your responses will remain completely confidential, and results will be viewed only in aggregate. The survey should take five minutes or less to complete.

According to one of the readers who received an invitation, the program allows users to receive up to two surveys per month to assess their usage of and thoughts on Apple products on an ongoing basis.

MacRumors also points out Apple ran different customer feedback programs in the past, but this one seems to be a much more extensive market research. The Apple Customer Pulse site is being administered by Socratic Technolgies, a San Francisco-based market research firm that has worked with other tech companies such as Adobe to gather customer input.