Apple's Smartphone Market Share Falls, Huawei, Lenovo and LG Gain Ground
Apple’s smartphone market share in the world continues to decrease. The reason for the iPhone to lose ground is a great number of small Chinese manufacturers that produce cheap, but at the same time, efficient handsets. As we know, price is the key factor, which influences customers in the developing countries.
According to the latest estimates from IDC, although Apple shipped more smartphones in the second quarter of 2014 than in the year-ago quarter, its market share fell.
Apple shipped 35.1 million iPhones during the quarter, up from 31.2 million during Q2 2013, for a share of 11.9 percent, a slight drop from its 13 percent share in the year-ago quarter. The company's growth was at just 12.4 percent.
If to speak about Apple’s main rival, Samsung, it showed even worse results. The South Korean company saw decrease in both shipments (from 77.3 to 74.3 million units) and overall market share (from 35.3% to 25.2%). The growth was at -3.9%.
Smaller manufacturers, namely, Huawei, Lenovo and LG, managed to improve their position on the market as they offer cheaper devices.
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