Brighcover CEO Shares His Views On Apple TV

Today Brighcover CEO Jeremy Allaire shared with AllThingsD his thoughts about what the Apple television may be. There have been many mockups and rumors before, but Allaire posted several new mockups and speculate on one possible route Apple may follow with the television. Allaire said that rather than just launching a 46- and 60-inch TV sets, Apple would also release a companion device.

“A new companion device for TV that starts at $149, attaches to nearly any existing TV, and does not require customers to buy an expensive new monitor. This is crucial for quickly establishing and maintaining platform dominance quickly and even stand-alone could be a $5-10 billion opportunity….”

According to Allaire, the device will offer digital audio and HDMI output, a built-in Wi-Fi, a gigabit Ethernet port. It will also include two lightning ports: for power and for “coax dongle” that will connect to cable TV hookups thus replacing your cable set-top box.