New ad: ‘Designed by Apple in California’

Apple executives on several occasions during the just-finished WWDC keynote made note of both the fact that the new Mac Pro is being built in the United States and that the redesigned iOS 7 software and other apps are being conceived, designed and implemented by its team of engineers in California.

In fact, Apple’s been proudly putting stickers on its products saying ‘Designed by Apple in California’ for years and has now even made a compelling new ad which focuses in its California design roots.

Let's watch: