News from category ‘rumors’

A couple of days ago we reported that Apple is unlikely to release updated Mac Pro line until 2012 and Intel's Sandy Bridge E processors should be implemented in new computers. Apple's current dual-processor Mac Pro lineup utilizes Intel's "Westmere" processor family, priced at $387, $996, and $1440 respectively.

Newly-released pricing information for processors of E5-2600 series allows us to make suggestion that  Apple will be able to use the $406 6-core 2.0 GHz E5-2620 in its low-end dual-processor configuration at or near the current $3499 pricing. At the mid range the 8-core 2.0 GHz E5-2650 that costs $1106.  But such price may be high, so Apple could released a limited number of this model with such processor. Apple is more likely will use a cheaper a 6-core chip running at 2.5 GHz E5-2640 that costs at $884. The high end of Mac Pro may be run by the 8-core 2.6 GHz E5-2670 processor coming in at $1552 or the 8-core 2.4 GHz E5-2665 processor, which is expected at $1440.

For the lower-end single-processor Mac Pro, Apple is likely to utilize Intel's E5-1600 series processor line. Pricing on those chips was revealed last month. So, for low- and mid-end single-processor Mac Pro Apple is likely to use the quad-core 3.6 GHz E5-1620 ($294) and 6-core 3.2 GHz E5-1650 ($583), the high end of the single-processor line -  the E5-1660 at $1080.

According to a research note released by the investment bank Morgan Stanley on Wednesday, a lower-priced iPhone could generate a nearly three-fold increase in demand for Apple in China. The bank conducted research among Chinese customers who hesitate to but the iPhone. 85 percent of them called price as a key factor that prevents them from buying Apple’s smartphones. The right price point could increase demand for iPhone in three times in China.

The maximum price that Chinese customers are ready to pay is $425. But those who said that they were not going to buy an iPhone could afford to pay $344. Nearly 80% of those who took part in the research marked Apple as the leading brand in China. But in last quarter company's share of mobile phone purchases in the region fell from 12% to 7%.

In the third quarter of 2011, China area became the company's second largest market, behind only the U.S. China is "the fastest growing region by far."  China sales of iPhone were $4.5 billion in the September quarter, 16 percent of Apple’s total revenue, comparing with $3.8 billion Apple earned in the June quarter. Meanwhile, one analyst believes that the mobile market in China poses as much as a $70 billion opportunity for Apple.

According to Forrester research, Mac business users are more productive than their PC counterparts, because MacBook laptops from Apple tend to be more reliable and require less maintenance than PCs. Forrester issued a new report entitled "People are Bringing Macs to Work - It's Time to Repeal Prohibition" in order to encourage companies to support Apple hardware in the workplace.

Although the use of Mac in enterprises is increasing, approximately 41 percent of companies that took part in the research do not officially allow their employees to use Mac. Of course, users find ways how bypass company restrictions and use their Mac at work.

Moreover, Mac sales in the enterprise sector have seen a huge spike in 2011. In May, Apple announced that corporate Mac sales grew by 66 percent. But sales of iOS products are more significant. 93 percent of Fortune 500 companies are deploying or testing the iPhone, while 90 percent are doing the same for the iPad.

Nick Bilton at the New York Times is pretty sure that Apple is building a television set. It is believed that the TV set will include Siri voice recognition service. Apple could announce the new set by the end of 2012 with public reliance in 2013. Anonymous sources say that an Apple television is a "guaranteed product for Apple" because "Steve thinks the industry is totally broken."

The rumors about Apple’s television set have been circulating for years, perhaps as far back as 2007, since the launch of the first iPhone. Some days ago we reported that Apple now is making prototypes of the Apple TV.

It’s the stuff of science fiction. You sit on your couch and rather than fumble with several remotes or use hand gestures, you simply talk: “Put on the last episode of Gossip Girl.” “Play the local news headlines.” “Play some Coldplay music videos.” Siri does the rest.

As the line between television programming and Web content continues to erode, a Siri-powered television would become more necessary. You aren’t going to want to flip through file folders or baskets of content, checking off what you want. Telling Siri to “play videos of cute cats falling asleep” would return an endless YouTube stream of adorable napping fur balls.

Bilton also reports that Apple still has “quite a bit of work to do on the project.” But the launch of the new Apple’s television set is just a matter of time.

Apple is rumored to be interested in new ways of interacting with devices. The company is known to exploring hand gestures to navigate and control a video recording system without touching anything. As reported, apple filed a patent application entitled "Real Time Video Process Control Using Gestures." In the application they mentioned hand gestures that can be performed without touching the device, allowing to remotely control and editing video recordings on a mobile device. Moreover, a user can perform such gestures in either two or three dimensions. Such gestures could be registered through infrared sensors, optical sensors, or other methods

"As with the touch based gestures applied on or near the touch sensitive input device, the hand gestures can be interpreted to provide instructions for real time processing of the video by the video capture device," the filing reads.

CNET reports that LG Display and Samsung are still struggling for the opportunity to become supplier of displays for the iPad 3 that is rumored to be launched next year. Sources have claimed that Apple is planning a 2048 x 1536 display for the device, double that of the current iPad in each dimension.

But whether manufacturers can make them in volumes that Apple demands is the question. "They have production plans for 2,048x1,536 displays. Starting in November. But those are only plans at this point," said the source, referring to LG and Samsung.

"It's not a question of making just one. That, of course, can be done. The challenge is making lots of them," the source said. "This is a quantum leap in pixel density. This hasn't been done before."

Apple was said to plan the launch of the iPad 3 later this year, but it had to push the release back to 2012. The main problem for the company was display production.

<

According to the Charlotte Observer, Apple has quietly begun building a solar farm at its massive new data centre in Maiden, North Carolina. The new solar farm is said to generate a large amount of power for the facility. Although building permits have yet to be submitted to Catawba County officials, the County has given Apple permission to reshape the slope in preparation of the solar farm.

Apple has quietly begun work on a solar farm that apparently could help power its sprawling data center in southern Catawba County.

Permits issued by Catawba County show that the Cupertino, Calif., company has been approved to reshape the slope of some of the 171 acres of vacant land it owns on Startown Road, opposite the data center, in preparation of building a solar farm.

The Hickory Daily Record confirms that the plot is indeed across the street from the data center and not far from residential houses. Nearby residents haven’t exactly been thrilled with the land work being done. To clear the land, Apple uses fires that cause significant amount of smoke that is drifting into the houses.

Read the rest of this entry »

Earlier this month we reported that Sony Pictures had acquired rights to the recently-released Steve Jobs’ authorized biography by Walter Isaacson. As the company is planning to adapt the story  for the big screen, Sony suggest that the best person for writing screenplay would be Aaron Sorkin, who had successfully transitioned the story of Facebook to film The Social Network. He also gained fame for his work on A Few Good Men, The West Wing, and most recently Moneyball with Brad Pitt.

Sony is moving forward with a Steve Jobs movie based on Isaacson's book. And one of the writers being courted by producers to pen his story, according to a person who was briefed on the project but not authorized to speak about it publicly, is Aaron Sorkin, Hollywood's chronicler-in-chief of the complicated visionary. Sony and a Sorkin representative declined to comment on the writer's potential involvement.

Noteworthy, Jobs tried to hired Sorkin to write a film for Pixar, bur he declined his proposal, giving the following explanation:

The truth is I don’t know how to tell those stories. I have a young kid who loves Pixar movies and she’ll turn cartwheels if I tell her I’m writing one and I don’t want to disappoint her by writing the only bad movie in the history of Pixar.

Reuters suggests that Steve Jobs’ authorized biography by Walter Isaacson may become the best-selling book of 2011 on Amazon. But it is not surprisingly. Apple’s fans and others show extraordinary interest in the late Apple CEO’s life, especially after his death early this month.

The book is the best-selling book on Amazon.com and is also listed as the top-selling electronic book on the company's Kindle eBook store.

"The way things are trending, it could very likely be our top-selling book of the year," Amazon spokeswoman Brittany Turner said in a statement.

But now the book is ranked #13 on Amazon’s list of best sellers. Noteworthy, some analysts predict that the digital version of Steve Jobs’ biography outsell the print version. It is know that digital sales of best sellers are typically coming at 50-70% of total sales. Though, Amazon prefers do not comment the difference between digital and physical version of the book.

Rumors of an Apple-branded television have been circulating for years, and now have revived after release of Steve Jobs’ authorized biography, where he claims that he finally “cracked” problem. Some analysts expect that Apple may release a new television set as soon as next year. Among the newly presented evidence is a claim that prototypes of the Apple television set are now "in the works".

- Based on Jan-11 meetings in Asia (not with component suppliers), we believe Apple is investing in manufacturing facilities and securing supply for LCD displays. These displays could range from 3.5" mobile displays to 50" television displays.

- More recently, in Sept-11 we met with a contact close to an Asian component supplier who indicated that prototypes of an Apple television are in the works.

Other evidence is several patents and patent applications filed by Apple that addressing the company's work into television-related technologies.  Our expectations from Apple TV include integration with iCloud that would provide access to iTunes Store video content.  Apple is believed could sell 1.4 million television sets at an average selling price of $1800 in 2012, ramping up to 4.3 million units by 2014 as costs drop to an average selling price of $1400.

Mac Pro users have been long awaiting updated models from Apple, but their hopes seem not to come true this year. In early September Intel reported that it was planning to launch new Sandy Bridge E processors and their Xeon E5 equivalents suitable for the Mac Pro on November 15th. But now the company has postponed release of its chips to early 2012, having dashed hopes for an updated Mac Pro.

In September, during Intel Developer Forum event in San Francisco, new information came to light implying that Xeon E5 launch is postponed until the first quarter 2012. Indeed, according to the latest Intel roadmaps, all Xeon E5 processors are going to be delayed by one quarter.

Apple will likely to adapt the Xeon E5-2600 series processors (likely, the E5-2620, E5-2650 and E5-2670) in the next Mac Pros, offering options of 12 or 16 cores.

A couple of days ago, we already posted some quotation from the forthcoming Steve Jobs biography by Walter Isaacson. The other interesting thing, we have recently known, related to Jony Ive, Apple design chief. The book claims that Steve Jobs grated Ive nearly complete freedom to do as he sees fit.

He [Steve Jobs] called Jonathan Ive, Apple's design chief, his "spiritual partner" at Apple. He told Isaacson that Ive had "more operation power" at Apple than anyone besides Jobs himself - that there's no one at the company who can tell Ive what to do. That, says Jobs, is "the way I set it up."

Ive, Apple's Senior Vice President for Industrial Design, has been at Apple for nearly twenty years, the last fifteen of those as design chief. Ive's team is said to operate out of a secretive high-tech lab on Apple's campus where he is given ultimate flexibility in his work.  Such freedom in works obviously helps to guard against a watering-down effect that could occur if his designs were subject to the approval of and revision by others in the company.

9to5Mac suggests that Apple may launch the new MacBook Pros next week.

With supplies only becoming more constrained, and with shipments already touching down in select countries, we think a launch next week is likely (between Tuesday and Thursday). That is, of course, if there are no unforeseen circumstances.

The new laptops are likely to have the same prices as current MacBook Pros. The new machines are said to be only a minor update and would probably take advantage of new Sandy Bridge processors released by Intel late this year. The new processors include Quad Core i7 processors with speeds of 2.4GHz, 2.5GHz and 2.7GHz, as well as a Dual Core i7 at 2.8GHz models. The most expectable candidates among processors that might be used for upgrade are Core i7-2840M, Core i7-2760QM, Core i7-2860QM (the top three in the list below). Apple is unable to use Core i7-2960XM due to problems with heating and is unlikely to use the mobile Celeron processor.

As Taiwan’s United Daily reports (via Unwired View), Apple received samples of 7.85-inch displays with the 1024x768 resolution of current iPads. LG Display and AU Optronics send these samples to Apple, which is reportedly set to launch the "iPad mini" early 2012.

Read the rest of this entry »

Computerworld reports that the Taiwanese company Catcher Technology has had to shut down a factory in due to complaints of a "strange odor" coming from the building. The company manufactures 60% of uni-body aluminum casings for Apple's notebook line. Apple obtains the other 40% of its case supply from Foxconn. Catcher Technology admitted that the shutdown would affect Apple notebook supplies.

"Shipments to our customers will inevitably be affected. We already asked them to make adjustments to their (casings) procurement," Catcher President Allen Horng told a news conference.

There is no information when the plant will resume full operations.