News from category ‘Software’

Apple today released the iPad/iPhone OS 3.2 Beta 4 SDK.  The build 10M2144 is 2.5GB and can be downloaded from developer.apple.com/iphone.

9to5mac found several interesting facts from Apple's iPad commercial.

The first one is about iBookstore pricing. They to be below hardcover books, audiobook, paperback prices and even Kindles's pricing. For example, Ted Kennedy's memoir, True Compass costs $23 for the hardcover, $19.25 for the B&W Kindle version and $14.95 for the iPad version. Other books show similar prices.

It looks like Apple will store documents on the iPad in a "My Documents" folder, at least for iWork touch. This is funny that Apple had chosen this name. This perhaps will make life easier for PC people. You can see that on the screenshot below:

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During the iPad presentation, Apple CEO Steve Jobs noted that it would offer a better experience than a smartphone and a notebook computer in the following areas:

• Browsing
• Email
• Photos
• Videos
• Music
• Games
• eBooks

Apple recently aired iPad ad during the Oscars, which perfectly reflects this. Tuaw analyzed the video based on the on-air time dedicated to a particular function. It showed that a particular focus was on media consumption appeal and differentiation.

About 80% of all 720 frames (30 seconds * 24 fps) of the iPad's ad showed an app being used. And within this time, the photo app was shown the most (26%), the mail app came in second (22%). iBook app used 20% of time to position the iPad as a perfect eBook reader.

Apple aired their first iPad commercial during the 82nd Annual Academy Awards. The commercial shows people using the iPad and going through the various features (iBooks, Videos, Maps, Email, Photos, Safari etc). The song is There Goes My Love by The Blue Van (iTunes link).

Take a look at the commercial below:

The Apple iPad will launch on April 3rd with pre-orders starting on March 12th.

Today we will take a look at an interesting accessory - external microphone for iPods and iPhones. As for the iPod everything it is quite simple - in order to record something you need an external mic. iPhone has it's own internal microphone. However the quality of the recording would be better with external one.

We performed a simple test: recorded the iTunes radio using Voice Memo application on the iPhone. First we used internal microphone and later we attached the external one. The quality of the external is slightly better. It is more sensible and the level of noise is lower which is good. Here are the sample recordings (m4a format): Internal, External.

This external microphone is compatible with:
- iPhone 3G/3GS
- iPod Touch 2G/3G (you need to download and install some recording application from AppStore)
- iPod Nano 4G/5G (with pre-installed software)
- iPod Classic 120G (with pre-installed software)

You can buy one for $3.12 at BudgetGadgets. They have free shipping worldwide. Use the coupon name VM5OFF5 during checkout, it will give you additional 5% discount.

More photos:

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This week Steve Jobs answered an email question from Sweden. The question was from Jezper Söderlund:

I'll keep it short.

I'm Jezper from Sweden, a long time Apple fan, currently about to replace the very last computer at home with a brand spanking new iMac i7. I'm also awaiting the release of the iPad. However, I have one question:

Will the wifi-only version somehow support tethering thru my iPhone?

Two devices, based on the same OS, with already built-in technology to share one data plan suggests a secondary contract could possibly be redundant.

From the look of your keynote, where the iPad sits well between my MacBook Pro and my iPhone, I was hoping the three of them could interact as seamless as possible.

All the best,
Jezper Söderlund

This is a very interesting question, since iPad's network settings with tethering were found recently. Here is Jobs' answer:

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Changewave published their latest iPad survey findings today. Quite interesting. For example, only 37% of iPad buyers are going to read ebooks, while 68% will use it for internet surfing. Take a look at other results:

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According to Wall Street Journal, Sony is planning to launch a line of products, potential competitors of Apple devices. With the smartphone from Sony a user will be able to download and play Playstation games. Underway are the plans for another device, which will combine e-reader, PSP and netbook. Sony is also planning to create Online Service to distribute television shows, movies, games and music to the devices.

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TomTom is discounting their navigation apps. For example, US and US+Canada are down to $50 and $70 respectively, Western Europe is $90. They've done this before, so it's not unprecedented. However $10 discount is a good deal if you're looking for an iPhone Navigation.

Here is a link to AppStore.

(different search engine strings on SDK on the left, Firefox 3.6 for Mac on the right)

Here's some more interesting information from the iPhone OS 3.2 SDK. Users will be able to set search to something besides Google in the search bar of the iPad's Safari in upcoming iPhoneOS releases.

Right now, the two options besides the current default Google are Wikipedia and Yahoo, but plugins could be developed to do things like Amazon and Bing searches directly from the search bar in the Safari browser.

There is even a suggestion manager for both Google and Yahoo depending on which search engine you choose. Unfortunately, no Bing… yet.

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This is good news for for those who use Cydia, an alternative to Apple's AppStore for jailbreaked iPhones and iPod Touches. Saurik has uploaded a new version of APT that has an optimized cache generator and greatly improves Cydia performance:

"I also uploaded a new version of APT I've been working on: it has an optimized cache generator and more error tolerant repository parsing."

When launching Cydia the next time you will find updates for some APT packages (up to 3 depending on what you have installed). Perform the install and enjoy the speed improvements!

Site 9to5mac posted several interesting screenshots with iPad's Network System Preferences. These settings even  include Tethering via Bluetooth or USB. Do you think AT&T will allow this?

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Penguin, one of the biggest publishers, gave a very interesting presentation in London. Penguin CEO John Makinson spoke about eBooks, iPad Books and Apps.

Penguin is not using the ePub format for books, rather building the applications in html according to Makinson:

"We will be embedding audio, video and streaming in to everything we do. The .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, but not this cool stuff that we’re now talking about".

"So for the time being at least we’ll be creating a lot of our content as applications, for sale on app stores and HTML, rather than in ebooks. The definition of the book itself is up for grabs".

"We don’t know whether a video introduction will be valuable to a consumer. We will only find answers to these questions by trial and error."

Makinson sees ebooks hitting 10% of book sales next year (up from 4%). Take a look at the video:

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Apple CEO Steve Jobs recently traveled to meet with executives at The Wall Street Journal and other publications. Today The Wall Street Journal reports that Rupert Murdoch, Chairman and CEO of parent company News Corp., confirmed that the newspaper will be present on the iPad. He also mentioned that Apple gave access to one of the tablet devices.

Mr. Murdoch said the Journal planned to be on Apple Inc.'s iPad tablet computer. "In fact, we've been allowed to work on one, and it's under padlock and key. The key is turned by Apple every night," he said in response to a question. "But we will be on that with The Wall Street Journal." Mr. Murdoch said he believed in a year or so there will be a half dozen or more devices on which consumers will be able to receive newspapers and other media.

The job was posted on February 10th. Just in time!

"In this position, you will join HTC America, Inc. at one of its most exciting phases."

You can find more details here.