Enterprise adopting Apple products as company becomes 'easier to work with'

The New York Times published an article by Nick Wingfield where Apple’s growth in enterprise sector of the market was revealed, noting that the current Apple’s CEO Tim Cook is "more at ease" meeting with enterprise customers, while Jobs disliked working with businesses.

"While corporate technology buyers say Apple does not try to hide the fact that consumers are still its top priority, they note that the company has gotten easier to work with in recent years, adding features to its devices that make them more palatable to business," author Nick Wingfield wrote.

Under Jobs guidance corporate customers were often rubbed the wrong way. Tim Cook, even before being appointed Apple’s CEO, was said to engage in more communication with the company's enterprise clients.

"(Cook) met more frequently with corporate customers and seemed to appreciate their needs, even if he did not deviate from Mr. Jobs's views about making consumers the priority when making Apple products," the report said.

Apple's new success in the enterprise belongs largely to the iPhone and iPad. According to the recent reports, 93 percent of Fortune 500 companies are deploying or testing the iPhone, while 90 percent are deploying or testing the iPad. Macs also have found its place in enterprises. Moreover, as it was found out, Mac business users are more productive than their PC counterparts.