iPhone Market Share Grows in Europe, but Falls in the USA - Kantar

According to the latest report from Kantar Worldpanel ComTech, in the second quarter of 2015, iPhone’s market share grew noticeably in such countries as Britain, Germany, France, Italy and Spain. The share on Apple’s native U.S. market saw a decrease. It should be noted, however, that this happens every year before the release of the new iPhone model.

Kantar researchers have also conducted a survey among former Android users to determine the main reasons for changing the smartphone platform. According to the results of this survey, the size of the display still remains the main reason for choosing a new smartphone. Such factors as the phone reliability and durability, as well as the quality of the materials continue to gain popularity among the customers.

Kantar data suggests that the iPhone increased its market share during Q2 in all of the countries it surveyed bar the USA. Apple’s share of the smartphone market grew in China, Australia and all five of Europe’s largest markets, defying the usual lull in sales seen during the run-up to a new model in September.

Just like it happens every year, iPhone’s market share in the USA and other countries will grow substantially this fall. In September, Apple is expected to release a new iPhone with an updated processor, 2GB of RAM, 12-megapixel camera and more efficient NFC and LTE chips.

[via 9to5Mac]