Jony Ive and Angela Ahrendts Working on Apple Stores Redesign?

According to the latest rumors shared by reliable insiders, Apple’s chief product designer Jony Ive and retail executive Angela Ahrendts are currently working on a major redesign of Apple's retail stores in the USA and other countries. Such a step is aimed at making retail locations more natural and comfortable for customers. These changes will focus customers’ attention on new products, for example, on the Apple Watch, which is expected to be released in April. As usual, there’s no official confirmation of the rumors from Apple.

Apple design chief Jony Ive and retail head Angela Ahrendts are working together on a redesign of Apple's retail stores — a different approach that will make them better suited for selling the fashionable Apple Watch, according to a new report.

The post about the upcoming Apple Stores redesign has been first spotted in a magazine called The New Yorker. The author of the article, Ian Parker, notes that Jony Ive and Angela Ahrendts have recently begun the work on a major redesign of Apple’s retail locations without giving the official confirmation of the rumors

To be honest, I don’t know whether we can believe the aforementioned rumors or not. The only way to check their plausibility is to wait.

[via AppleInsider]