Steve Jobs Was Against Idea of Creating White Gadgets

Leander Kahney, the author of the book called 'Jony Ive: The Genius Behind Apple's Greatest Products', claims that Steve Jobs at first was against the idea of creating white gadgets. Nevertheless, Apple executives thought white products will be a success, so in 2001 the company from Cupertino started producing some of the devices in white.

As noted by iClarified,

"Initially, Jobs's instincts were against white products," says Leander Kahney. However, Jony Ive, Apple's head of design was in favor of using white. He'd been making products out of white plastic since his school days. And partially in reaction to the colorful phase Apple went through with the translucent iMac, he made the iBook in white plastic and wanted to continue that with the iPod.

"Right from the very first time, we were thinking about the product, we'd see [the iPod] as stainless steel and white. It's just so ... brutally simple. It's not a color. Supposedly neutral — but just an unmistakable, shocking neutral," said Ive about the iPod.

As for me, I’ve never had a white iPhone, iPad or iPod. Why so? Well, the answer is rather simple - I just don’t like the color. But as they say, tastes differ.