Apple's iPad coming to all U.S. Mercedes-Benz dealers

After a successful iPad pilot program with 40 dealerships this summer, Mercedes-Benz decided to expand its iPad program to all 355 U.S. dealerships this fall. The "overwhelmingly positive" results from the test program were surprising, said vice president of marketing Andreas Hinrichs. "The feedback was so positive." Dealers use the iPad to apply for loans and fill out paperwork keeping customers on the showroom floor. Although the test program did not provide conclusive evidence that buyers are more willing to purchase a vehicle if they stay in the showroom, Mercedes-Benz made its decision.

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Written by Svetlana Osipova

Thursday, October 7, 2010. 11:14

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