Designer Jony Ive reportedly has a 50-inch Apple television in his studio


Citing an anonymous source who worked at Apple, USA Today revealed that 50-inch Apple television is said to be housed in the secure California studio of Jonathan Ive. The same source also said that Apple is looking to build an LCD television sized 42 inches or larger with built-in Wi-Fi functionality, because Apple is not interested in building an HDTV with a screen size of less than 42 inches.

Author Scott Martin notes that Apple's rumored TV set is going to receive "big buzz" at next week's Consumer Electronics Show, even though the Cupertino, Calif., company isn't attending the event.

The story also features a quote from Apple co-founder Steve Wozniak, who said he expects Apple will make "an attempt" to build a TV. He believes the living room will "remain a center for family entertainment, and that touches on all areas of consumer products that Apple is already making."

The report offers little else that is new about Apple's anticipated television set. Some reports have indicated that Apple plans to use custom chips, like it does with the iPhone, iPad and iPod touch, others suggested that Apple could include AirPlay and iCloud into its new product. Rumors also claim that Apple wants to be able to offer customers customized channel lineups with its anticipated television set to choose whichever channels or shows they want for a monthly subscription fee.

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Written by Svetlana Osipova

Thursday, January 5, 2012. 1:17

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