73% of iPhone 4S buyers are upgraders, 19% chose 64GB model

iphone 4s

A new survey conducted among customers waiting in line at Apple Store to purchase the new iPhone 4S demonstrates that nearly three-quarters are upgrading from a previous version of the iPhone. Investment firm Piper Jaffray polled 550 people at Apple retail stores and found out that 73 percent of iPhone 4S buyers are upgrading from a previous version, compared with 77 percent for the iPhone 4 launch in 2010, 56 percent in 2009, and 38 percent in 2008.

The results of the survey also demonstrate that 19 percent of the first-day buyers preferred to purchase the new high-capacity 64GB iPhone 4S model, which costs $399, while the most part of customers (49%) chose 16GB iPhone 4S for $199 and 32% purchased 32GB iPhone 4S for $299. Last year numbers for the iPhone 4 were different: 54 percent customers preferred to buy 32GB model while 46 percent – 16GB model.

Analysts expect that Apple have sold between 2 million and 2.5 million iPhone 4S units over this launch weekend. If it is true, so that is a new record for Apple that beats the company's previous record of 1.7 million iPhone 4 units sold in 2010.

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Written by Svetlana Osipova

Monday, October 17, 2011. 15:47

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