Kindle Continues To Lose Its Market Share Because Of An iPad

Yesterday ChangeWave released another study based on a survey of the owners of e-readers. There were 2,800 consumers that had been polled, and 47% of them told they have an Amazon Kindle, which appears to be continually losing its market share to Apple's iPad.

In terms of the market of e-readers iPad now has a 32% share, according to the survey, conducted in November. This is twice as more in comparison to August. For the same period Kindle's share fell down from 62% in August to 47% in November.

According to the survey, 75% of the iPad owners are "very satisfied" with their device, while there are only 54% of those who can say the same about their Kindles.

ChangeWave found that among those who are going to buy the e-reader in the next 90 days, 42% are interested in iPad and 33% give preference to Amazon's Kindle.

Generally, the e-reader market continues to grow, as there were total of 15% of surveyed who are expected to buy an e-reader in the next 90 days.