Many Existing and New Users May Upgrade to iPhone 6 - Analyst
A large number of existing iPhone users may upgrade to iPhone 6 because of its larger display, claims analyst Brian Marshall of ISI Group. Apart from that, Apple’s next-generation handset may lure new users - those people who previously used Android devices.
The analyst believes that the company from Cupertino will release two iPhone 6 models, one with 4.7-inch display and one with 5.5-inch display. Apple is expected to unveil both smartphones in the second half of 2014.
According to the estimates, only about 9% of customers upgraded to iPhone 5s or 5c. The reason for such poor results is quite obvious: in terms of design these gadgets look pretty much the same as iPhone 5.
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Peak quarters have seen upgrade rates of 12 to 14 percent, and ISI expects a similar upgrade rate during the second half of 2014 when the iPhone 6 is launched, resulting in a higher number of sales. An iPhone 6 with an increased screen size may also lure customers who have switched to Android from the iPhone because of the latter's lack of a large display.
Would you change your iPhone 5/5c/5s for iPhone 6 with a larger display? Leave your comments below.