Product (RED) Mac Pro Sold for Nearly $1 Million
Product (RED) Mac Pro, designed by Jony Ive and Marc Newson, was sold on Saturday for $977,000. The device, which was at first expected to be purchased for about $40,000-60,000, surprisingly became the most expensive personal computer ever created. The charity Sotheby's auction aimed at raising money for The Global Fund to fight AIDS, Tuberculosis and Malaria.
The nearly $1 million dollar winning bid makes the Mac Pro the most expensive desktop PC ever built or sold, a wide margin ahead of novelty machines created by Japan's Zeus Computer, built from platinum and gold, with moldings embedded with diamonds and priced up toward $750,000.
However, the Product (RED) Mac Pro wasn’t the only Apple device sold by Sotheby's on Saturday. A pair of gold Apple Earpods went under the hammer for astonishing $461,000.
Apart from the already mentioned, there were also some other items at the auction designed by Ive and Newson, namely:
- a bottle of Dom Pérignon (1966) housed in a red cooler ($93,750);
- Leica Digital Rangefinder Camera ($1,805,000);
- "The (RED) Desk” ($1,685,000).
Below you may take a look at the lots sold by Sotheby's at the latest charity auction.