About Tim Cook leadership style

Reuters has recently posted a profile on Apple CEO Tim Cook. His leadership style is described as methodical, no-nonsense, but very different from that of Steve Jobs.

The report says that Tim Cook is not organizing the bi-monthly iPhone software meeting so popular with Steve Jobs. The ex-CEO used the meetings to discuss each plan feature in iOS. "That's not Tim's style at all," said one person familiar with those meetings. "He delegates."

During the meetings Cook is described as calm and impenetrable.

Still, he has a tough side. In meetings, Cook is so calm as to be nearly unreadable, sitting silently with hands clasped in front of himself. Any change in the constant rocking of his chair is one sign subordinates look for: when he simply listens, they're heartened if there is no change in the pace of his rocking.

"He could skewer you with a sentence," the person said. "He would say something along the lines of 'I don't think that's good enough' and that would be the end of it and you would just want to crawl into a hole and die."

The report also tells about Apple's challenges and how Cook manage them. These important events include the Maps fiasco, Scott Forstall dismissal and Jonathan Ive becoming the new Human Interface manager. Other crucial topics include Apple's stock price, tax criticisms, and innovation concerns.

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Written by Lizzen

Friday, August 23, 2013. 2:55

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