Apple Hires Another Former Nike Employee

Apple has reportedly hired former Nike and Burberry social media director Musa Tariq. According to what people familiar with the matter say, at Apple Tariq will get a post of Digital Marketing Director.

The rumors about the new job have been confirmed by Musa Tariq on Twitter. He commented on the issue in a rather strange way:

“First day of school. Hope the other kids like me!"

Looks like the guys from Cupertino are seriously planning to focus on the development of their social media activity. Hiring an expert can possibly help Apple to find new customers and consequently improve the sales.

At Burberry Tariq was head of digital marketing focusing on "strategy and innovation" while at Nike he served to build deeper relationships with athletes. Apple's head of retail, Angela Ahrendts, is the former CEO of Burberry, so its interesting to see the two working together again.

This is not the first time Apple hires former Nike employee. Earlier this year, the guys from Cupertino hired two engineers that developed the famous Nike FuelBand fitness tracker.

[via iClarified]