Apple Hires CEO of Branding Agency Wolff Olins Karl Heiselman

According to the latest rumors, Apple has hired branding agency Wolff Olins CEO Karl Heiselman. He is expected to work for Apple’s marketing team. What is interesting is that Heiselman used to work for Apple in the 1990s.

Why would the company from Cupertino need a new marketing expert? Well, as you probably know, Apple is expected to launch a number of new products in the second half of 2014, which means there should be a person capable of selling these products.

As noted by iDownloadBlog,

Ad Age reports this afternoon that Apple has hired Karl Heiselman, the global CEO of branding agency Wolff Olins. The news comes as the iPad-maker looks to double its in-house creative talent to better combat marketing from Samsung and others.

Karl Heiselman is an experienced expert, so I think that Apple will only benefit from hiring him. Anyway, we’ll see.