Apple's iAd blows away competing ads

First Apple’s iAd was Nissan Leaf ad. Users who viewed Nissan's Leaf electric car iAd spent 90 seconds with the interactive advertisement -- ten times longer than customers will spend with a traditional ad. Moreover, people are five times more likely to click on interactive advertisement than they are a traditional online display ad. One more proof of iAd success was made by Unilever, maker of Dove shower products, said its initial advertisement proved to be successful, with 20 percent of viewers checking the ad multiple times, and a percentage in the double digits seeking further information about the product. iAds are also popular among iPhone users,  because they don't have to leave their app and launch a browser to view them.

iAd success helps Apple to take up more than half of the mobile advertising market in 2010. And developers, too, have found success with the new iAd platform: Apple providing them a 60 percent cut of the advertising revenue.