Apple's position on Mobile Phone Market in 2Q 2013
According to the research firm IDC, Apple's iPhone growth has decreased. The research company estimated the worldwide mobile phone sales for the second quarter of 2013. Apple showed its second lowest result over the last four years. The figure is only of 20% year-over-year growth as compared with 52.3% growth for the entire market. However, Apple is still the market challenger, holing the second place after Samsung. Other competitors , such a LG, Lenovo, and ZTE did not manage to reach even the 6% mark during the quarter.
Apple posted its second-lowest year-over-year iPhone growth rate in almost four years as some buyers presumably held off on iPhone purchases in advance of an expected next-generation device launch this fall. Nonetheless, the 31.2 million iPhones Apple shipped last quarter was impressive as its flagship iPhone 5 model, which has been in the market for three quarters, was faced with additional global competition in the form of Samsung's Galaxy S4 and HTC's critically-acclaimed One models. Apple's growth is likely to accelerate globally assuming it launches a lower-cost iPhone and continues to penetrate prepaid markets in the quarters to come.
Apple still benefits from the growth of smartphones. Cupertino company is the third world biggest manufacturer while total mobile phone shipments are concerned. Apple’s overall unit shipments have risen by 5.2% from previous quarter, while overall market's figure is of 0.8%. this allowed Apple to get a 7.2% market share in this quarter.
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