News from category ‘Official’

U.S. Patent & Trademark Office has published a new Apple patent on a removable module designed specifically to add new features to the iPod Touch.

The Apple device can read the circuit cards (ICCs), the chip cards, memory cards, and even the SIM card. The operation is not simple and is not quite clear. Maybe some day we will ba able to use SIM cards in iPod and SD in iPhone?

via ispazio

Apple created new "Get a Mac" advertising videos targeting Windows 7. The new ads can be viewed on Apple's site or below via YouTube. The first one is called "Broken Promises":

Here are two more videos "Teeter Tottering" and "PC News":

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Apple today announced financial results for the fourth fiscal quarter (third calendar quarter) of 2009. Apple posted revenue of $9.87 billion and net quarterly profit of $1.67 billion, or $1.82 per diluted share, compared to revenue of $7.9 billion and net quarterly profit of $1.14 billion, or $1.26 per diluted share, in the year-ago quarter. Gross margin was 36.6 percent, compared to 34.7 percent in the year-ago quarter, and international sales accounted for 46 percent of the quarter's revenue.

The numbers represent the most profitable quarter in Apple's history and include record-breaking Mac and iPhone quarterly sales.

Conference Call Notes

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What is the coolest brand? Austin Martin or iPhone?

Apple has taken three of the top five places in this year’s CoolBrands list, with the iPhone at top of the poll, Apple itself in third place and the iPod securing fourth place in the list. This list was led by Aston Martin for the last three years.

BlackBerry improved, made it to 7th place, while the BBC’s iPlayer was the only new entry to take a top 20 slot. Google’s YouTube was recognised as the number one online brand.

Here is the full list:

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Apple today announced that its App Store has surpassed two billion downloads. The company also noted that there are now over 50 million iPhone and iPod touch customers, 85,000 applications on the App Store, and 125,000 registered iPhone developers. App Store is available in 77 countries. There are over 20 categories of applications to choose from.

via macrumors

Here are new iPhone ads: 'Dine', ' Nature', and 'Pass'. Each one feature six applications per ad. All three commercials also mention that there are now 75,000 applications available in the App Store.

The first one is named "Dine". Here is the list of apps used in the video and the video itself:
- TripCase [App Store, Free]
- New York Subway 09 [App Store, $4.99]
- Epicurious Recipes & Shopping List [App Store, Free]
- Zagat To Go '09 [App Store, $9.99]
- Quickoffice Mobile Office Suite [App Store, $9.99]
- Gap StyleMixer [App Store, Free]

The second is "Nature":

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You can now watch online or download the Apple keynote from recent "It’s only rock and roll, but we like it" event.

Here is the link.

During the It’s only rock and roll Apple spent some time discussing numbers. And as usual the numbers were huge. So here's what we've heard:

• 30 million iPhones sold
• 20 million iPod touches sold

That makes 50 million iPhone OS X platform device on the market, up from 45 million on July 21.

• 75,000 apps in the iTunes App Store
• 1.8 billion downloads (not counting updates)

In terms of games, compared with other mobile platforms, here’s the library count:

• 21,178 for Apple iPhone/iPod touch
• 3,680 for Nintendo DS
• 607 for Sony PSP

Here's more:

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AT&T has issued a press release today announcing that MMS will become active for iPhone users on September 25.

We've been working for the past several months to prepare our systems and network to ensure the best possible experience with MMS when it launches - and that launch date is: September 25 for iPhone 3G and 3GS customers. MMS will be enabled through a software update on that day.

AT&T points to the need for the company to build out its network infrastructure to handle the demands of heavy MMS messaging volumes as the primary reason for the delay in launching the service compared to carriers in other countries that have offered MMS since the launch of iPhone OS 3.0 in June.

As announced in June, MMS messaging will be included at no additional cost to users with an iPhone text messaging plan.

via macrumors

China Unicom published a press release which officially announces that the company has come to an agreement with Apple to sell the iPhone in China:

On 28 August, the Company and Apple reached a three-year agreement for the Company to sell iPhone in China. The initial launch is expected to be in the fourth calendar quarter of 2009. This will provide users with brand new communication and information experience.

The carrier will offer two different iPhones to its 141 million subscribers. Neither Apple nor China Unicom will reveal specs on the phones (WiFi?) or pricing.

via engadget

The new ad called Top of the Line features actor Patrick Warburton who is best known for his portrayal of David Puddy from the Seinfeld sitcom. It focuses on potential viruses and other "headaches" that may affect PCs, but not Macs. A second ad called Surprise was also posted today delivering a similar message:

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Apple has explored the ability to transfer a file from one cell phone to another during a connected call, according to a new patent filing revealed this week.
the new filing includes descriptions for sending text messages, e-mails, contacts, documents and more to a caller while two phones have established a voice connection.

"While a user of a mobile device is using telephony services, the user may want to send a message or a file to another part. To send this information, the user may have to disconnect the call, and then perform a lookup of the caller's contact information prior to being able to send the message or file. This multi-step process can be tedious for the user."

With this new method, you won't need to disconnect to send a file or some text data. Patent states that data could possibly be sent over a variety of network options, including GSM, GPRS, Edge, Wi-Fi, WiMax and Bluetooth.

via appleinsider

New version of iTunes was released recently and as we wrote in addition to fixing some bugs it has been locked synchronization with the third-party devices, including Palm Pre.

Here is an answer from Tom Neumayr (the same as Apple):

"As we have said before, the new versions of iTunes will not sync with digital readers are not supported, or rather, those who pretend via Software to be an iPod, including the Palm Pre".

Palm's answer was quite simple:

"Get an older version of iTunes and enjoy syncronization".

Apple has released a minor update to iTunes, version 8.2.1 available via pop up when you open iTunes, or when you launch Apple Software Update:

iTunes 8.2.1 provides a number of important bug fixes and addresses an issue with verification of Apple devices.

What it does, is it breaks Palm Pre sync. Maybe there are some other fixes. If you use jailbreak, we do NOT recommend you this upgrade. Other users can download it here.