iOS dominates mobile shopping with 92% of market

A study by retail analysis firm RichRelevance released on Friday notes that Apple's iOS dominated mobile online shopping in 2011, holding just over 92 percent of the market, reports Market Watch. iOS users spend 19 percent more than those using Google's platform on mobile purchases.

The study has analyzed 3.4 billion shopping sessions between April and December 2011. The iOS devices share in mobile sales grew from 88 percent in April to over 92 percent in December. This proves that Apple's iOS growth continues to lead the market in many ways including online browsing.

“The numbers across our retailing partners sites demonstrate just how powerful the iOS platform is enabling mobile web shopping and, while still below 5 percent in total conversion, mobile traffic’s doubling in eight months is a trend we only see accelerating,” said Rich Relevance CEO David Selinger.

The average order value (AOV) of purchases made from iPhones and iPads is also larger when compared to other platforms, with cost of purchase coming in at $123 for December. Android and desktop orders followed with $101 and $87 AOV, respectively. The customers are the most active while weekends when sales jumping 25 percent above weekday traffic.