iTunes Sales Fall 13%, Apple Hurries Up to Rebrand Beats Music

According to what people familiar with the matter claim, iTunes sales have fallen more than 13% this year. Keeping this information in mind, it now becomes clear why the guys from Cupertino have decided to rebrand the Beats Music service and make it a part of the iTunes brand. You see, more and more people prefer listening to music online to downloading separate songs or albums. There are several reasons for that, namely, the rapid development of 3G and 4G networks and the price, of course. It is cheaper to purchase the subscription for the music streaming service than to buy all the songs you like.

Sales from Apple's iTunes Store have fallen significantly thus far in 2014, helping to push forward the company's alleged plans to revamp the recently acquired Beats Music and make it part of the iTunes brand.

Just for you to compare: last year, the revenue from music downloads fell 2.1%. In 2014, the decrease turned out to be even bigger.

[via AppleInsider]