Ken Segall Suggests Samsung Outperforms Apple In Advertising Sphere
Ken Segall , author of Insanely Simple and creative director behind the Think Different advertising campaign has suggested that Apple is losing its position in marketing domain, while Samsung is taking full advantage.
“Samsung has made remarkable inroads in a very short time, for two big reasons. First, it is spending a fortune to run its ads … more than Apple, more than HP and Dell, and even more than Coca-Cola … [Second] Samsung’s message has proven to be tremendously potent. The company continues to bash away at Apple, delivering ads that are well produced, well written and seem to be striking a nerve”.
He also notes that Samsung invested in a Super Bowl ad and created a story for Oscars commercial featuring Tim Burton, while Apple just created a variation of its standard advertising campaign approach.
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