Microsoft Releases New Cortana vs. Siri Ad

Microsoft has recently released another anti-Apple ad. This time it's a short clip featuring an iPhone 6 with Siri virtual assistant and a handset with Windows Phone 8.1 and Cortana on board. As you might have guessed, the guys from Redmond mock Apple's creation claiming their product is more efficient, functional and user-friendly.

Anyway, let's get back to the main topic. Today, Microsoft advertises Cortana's ability to create contextual reminders and traffic alerts based on the latest traffic data. Take a look at the video below and you'll understand what I mean.

In the ad, entitled "Siri vs. Cortana: Bigger," Cortana and Siri have a "conversation" where Cortana queries Siri about her new abilities in the iPhone 6 and Siri continually responds that she just "got bigger."

The creation of anti-Apple ads (that's how I call them) is probably a massive part of Microsoft's marketing strategy aimed at comparing each new product with the one developed by Apple.

[via MacRumors]