Online Christmas Orders Most Often Placed Using iPhone and iPad
According to the latest estimates, most online Christmas orders from mobile devices - smartphones and tablets - were placed by iPhone and iPad users. What that means is that iOS still remains the most popular mobile platform in the USA. Android is, naturally, the second.
As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.
There’s another interesting fact that deals with this year’s holiday season - for the first time in the history, mobile traffic took as many as 48% of all online traffiс. This is 28.3% more than in the same period last year. Looks like in 2014 these figures will change even more radically.
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