Smartphones threaten TV advertising

Hollywood advertisements makers are afraid of online video streaming and a recent studies proves that. IPG Media Lab studied people’s behavior when they watched TV. They found out that people usually had the TV on, but they were not actively engaged and watched. The company studies 48 participants and about 94% of them were distracted during the 30 minutes of watching. The iPhone and other smartphones account for 60 percent of the distractions from TV ads, according to a behavioral survey. It’s not surprisingly, because it’s obvious that when you glance away, you miss the commercials on TV.