News tagged ‘advertising’

An open letter published by Adobe co-founders John Warnock and Chuck Geschke reveals their true position to Apple. They say Apple wants to "undermine the next chapter of the web". They also believe that the consumers must have a free access to the content regardless to their computers, browsers or any other stuff.

"No company - no matter how big or how creative - should dictate what you can create."

In answer to Jobs' saying that Flash is a closed system Adobe co-founders informed that specifications for Flash are published and available for free so anyone can make their own Flash player. What Apple does is creating walls for their applications and content, thus creating a threat to a future of free Internet, which actually cannot be controlled by anyone. The letter ends with these words:

"What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web."

It is interesting to notice that Adobe also started new advertising campaign on popular tech news sites and in newspapers. Their ads list technologies they "love". One of them even contains the tongue-in-cheek inscription "We [heart] Apple".

According to TechCrunch, Wireless Quattro had recently contacted iPhone app developers to introduce their new "Verification of iTunes Purchase" program. The company is an Apple subsidiary,and it currently develops forthcoming iAd program.

ViP helps developers to promote their apps in App Store via ads which appearing in iPhone apps. With this feature they can track download conversion rates in real-time. Such information is proprietary to Apple, so Quattro promotes the product and its "exclusive integration with the App Store", because such a feature is unavailable to other ad networks, and such information mentioned in the e-mail:

"Verification of iTunes Purchase uses no SDK or server-side integration — this cannot be duplicated by any of our competitors".

Other advertisement companies such as Google's AdMob can only estimate conversion rates, but such data cannot be as precise and detailed as Quattro's one. For enabling conversion tracking every developer that uses AdMob must integrate the company's advertising API into his code.

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Recently Сhitika estimated the number of iPads sold by making a study based on its own online advertising network. The report reveals than Apple has sold more than 1 million of their tablets. The exact number is being refreshed every second so you can check it out here. And this is a current scale of iPad's popularity in some U.S. cities:

• California - 19,12%
• New York - 8,3%
• Texas - 8%
• Florida - 5,88%
• Illinois - 3,84%
• Wyoming - 0,03%

The report also has information than an average iPad has approximately 2,33 different IP addresses. Necessary data was received by tracking browser cookies.

Earlier Apple has also revealed that at the end of the first week there were sold more 500,000 iPads. The company claims it's very surprised with a level of initial demand.

Dave Johnson from Bnet's blogs has written a post about why iPhone OS 4.0 and, particularly, iAds is a reason to get rid of your iPhone. He says that even such a big company as Apple cannot stay of the road when there are opportunities to gain additional billions of dollars with their new advertising program. It is announced that iAds service will work only in a free apps, but in a while there will be nothing to stop it from showing up such advertisements in paid apps too. That is why it is time to look at iPhone rivals.

Mike Schramm from TUAW develops this thought further - if iAds will bring significant revenue to Apple, why not deliver it to Mac OS X?

But at this moment these thoughts are not confirmed with any of the Apple actions, so there is no need for panic yet.

CBS Outdoor claimed last week it will remove 2 Apple billboards because of a cease-and-desist letter, that was sent from the city attorney's office earlier.

But that is not the end of the problems for this advertising company, as it may hold the responsibility for that amount of time the ads were displayed. At the moment there is no information about whether Apple will assist anyhow or no.

The issue is induced by the continuing crackdown against "supergraphics" in Los Angeles. For the last few months many illegal signs have been removed. One of the resonsible persons even spent three days in jail for posting forbidden advertisements.

Apple also had problems with their ads before. The giant iPod Touch advertisement at 1205 N. Highland Ave. broke and felt down on the ground last October. Another banner became related to a political controversy, and one dubious Apple billboard was removed without explanation in November.

Last week Fox Business Chanell had an interesting interview with Rupert Murdoch. News Corporation Chairman talked much about the upcoming tablet devices that will reinvigorate the industry of advertising for new media. As the iPad was the only known tablet presented at the moment Rupert said:

"...all media will be coming to the iPad whether it be music, or books, or newspapers or movies".

Murdoch also hopes there will be more iPads with even larger size.

Magazine publishers seem to already be getting on board with the concept of a media tablet even based on just the possibility that Apple will enter the market in the near future. The latest concept design comes from Time Inc who developed this design prototype to show off their plans. They think that digital magazines will replicate the print version, including advertising, and will include add-ons like multimedia and links to the Web. The publisher imagines that it will port all its titles into the new format, which it says will be ready for primetime by the middle of next year or sooner.

The ultimate design is planned to run on "whatever tablet Apple or any[one] else has up their sleeves" according to All Things Digital:

Apple today posted two new iPhone commercials to its ad gallery and also began airing them on prime-time television. Here is a list of applications, that are used in these videos:

Song
- Jamie Oliver's 20 Minute Meals [App Store, $7.99]
- Credit Card Terminal [App Store, $0.99]
- Facebook [App Store, Free]
- The Sims 3 [App Store, $6.99]
- Redfin Real Estate [App Store, Free]
- Shazam [App Store, Free]

Gift
- Target [App Store, Free]
- ColorChange [App Store, $2.99]
- The Snow Report [App Store, Free]
- Monopoly Here & Now: The World Edition [App Store, $4.99]
- HotelPal [App Store, Free]
- Zipcar [App Store, Free]

Watch the videos:

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Google created a new application called Google Maps Navigator. This is a full and free navigation software supported by advertising. The app will have turn-by-turn navigation, traffic information, POI, voice search, sattelite, 3D and street views. There is only an app for the Android platfom, but an iPhone version will be released soon. Hopefully Apple will not reject it. Let's watch the video:

Apple created new "Get a Mac" advertising videos targeting Windows 7. The new ads can be viewed on Apple's site or below via YouTube. The first one is called "Broken Promises":

Here are two more videos "Teeter Tottering" and "PC News":

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There was an Anti-iPhone advertising campaign from Verizon called "iDon't" and designed to publicize the new Motorola Droid listing all the shortcomings of the iPhone. Today a new video was published obviously in favor of the iPhone, called "iDon't Care".

Obviously it was not made by Apple, which usually responds with irony only to Microsoft. The author is Jon Anderson, a simple Apple fan as well as admirer of the iPhone.

He's the original video from Verizon:

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AdMob, a company that supplies advertising services for iPhone developers, says that between September 15th and 22nd only 23% of devices were updated to iPhone OS 3.1. This counts only devices that run apps with AdMob ads.

Some more statistics: 51% are still running OS 3.0, and 19% are still running v2.2.1, while 7% are still running v2.0 or earlier.

The reasons, as always, are very different. The update for the iPod Touch costs money, there are problems with internet tethering in 3.1, there is no firmware 3.1 jailbreak tool for Windows and it is impossible to jailbreak iPhone 3GS.

Have you perfomed the upgrade or not? Please, leave a comment why.

via iphonealley

Apple released 3 new advertising videos. Take a look:

Apps used in this demo: $1.99 Compass Go (link), $19.99 iBird Explorer Plus (link), How To Videos from Howcast.com (link).

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