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Apple Considering Building Huge New Data Center in Oregon





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OregonLive.com claims that Apple is currently deciding whether to build a new data center in Prineville, Oregon. The city is said to be a big attraction for tech companies because of tax breaks. Depending on the size of the facility, Apple could reportedly receive a tax exemption of several million dollars.

This data center is aimed at complementing Apple’s another data center in Maiden, North Carolina. Apple is currently considering an option to purchase 160 acres of land for the potential Prineville data center near a recently-opened Facebook data center.  Apple should make a final decision until the end of this month.

The world's largest tech company is nearing a decision on whether to build a large data center in Prineville, a quarter mile south of the Facebook server farm that opened earlier this year, according to two people with direct knowledge of Apple's plans… Those familiar with the discussions say that Apple's Oregon plans have been in flux while it awaited word on whether there would be adequate electricity transmission in Prineville to meet its needs.

Apple’s project has a codename "Maverick" and will include a 31-megawatt data center, comparing with North Carolina data center’s electricity demand that is estimated in the range of 100 megawatts.

Apple has been working hard to expand its data center capacity to handle iCloud and other services. Earlier this year Apple opened a massive data center in Maiden, N.C. Apple also maintains a smaller data center in Newark, California and has been building out minor additional capacity in Santa Clara, California near its corporate headquarters in Cupertino. In October, the company revealed its plans to build a new solar farm opposite the data center in Maiden.




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Written by Svetlana Osipova

Monday, December 5th, 2011. 12:33

Updated MacBook Air Line with New 15-Inch Model Coming in 1Q 2012



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Digitimes reports that Apple plans to update its MacBook Air line in the first quarter of 2012. The company is expected to launch a new 15-inch model alongside refreshed 11.6-inch and 13.3-inch models with Intel's Ivy Bridge processors that will bring significant graphics improvements and new OpenCL support.

Apple reportedly is set to launch its new MacBook Air series notebooks with panel sizes of 11.6-inch, 13.3-inch and 15-inch in the first quarter of 2012 and will directly compete against ultrabooks from PC brand vendors, according to sources from the upstream supply chain.

The sources noted that related upstream players have already started pilot production of the MacBook Air models and will add a 15-inch model into the product line to expand its reach in the ultra-thin notebook market.

Apple is likely to provide discounts on the current MacBook Air models ahead of the debut of the new models.

First rumors about new ultra-thin 15-inch notebook from Apple appeared in July. Digitimes also reported that component production for the notebook had begun with an eye toward a second quarter 2012 launch.




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Written by Svetlana Osipova

Tuesday, November 29th, 2011. 9:43

Intel Is Developing Standardized Docking Solution For Upcoming Ultrabooks



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According to VR-Zone's report, Intel is developing a standard docking format for their future Ultrabook platform. The new docking system would include a Thunderbolt connector as well as a proprietary connector.


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Written by maxim

Saturday, November 26th, 2011. 14:47

Apple's product plans for 2012



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Based on information from “some reliable sources”, iLounge offers a series of tidbits about Apple’s product plans for 2012, related to design of the iPad, iPhone, and MacBook Pro.

As for the iPad, the source claims that the iPad 3 is likely to be launched in March. The new tablet from Apple will be approximately 0.7 mm thicker (8% thicker) than the iPad 2 due to the need to incorporate a dual light bar system for the higher-resolution display, but still thinner than the original iPad.

The next-generation iPhone will not have design that circulated ahead of the iPhone 4S introduction last month. The next iPhone is said to carry a 4-inch display, have teardrop shape, be 8 mm longer than the current iPhone 4S. Release of the new smartphone is expected this summer.

The source indicates that in 2012 we will see a thinner MacBook Pro. Recent reports have claimed that “an ultra-thin 15" Mac notebook, whether it be a MacBook Pro or MacBook Air, is on target for a March launch with small volumes of components already making their way through the supply chain.”




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Apple reportedly prepped AMD-powered MacBook Air



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SemiAccurate claims that Apple developed a MacBook with AMD Fusion Llano processor last spring, but postponed mass production because of some issues. According to report, such notebook running AMD's low-power Llano chip was Apple’s original “plan A” while the current thin-and-light MacBook Air is actually the company's "plan B”.  Charlie Demerjian, the author of the report, believes that a machine with AMD processor would have lost some CPU power in exchange for "many times the GPU power."

The current-generation MacBook Air has Intel Sandy Bridge chip. Apple ultimately went with Intel because AMD was having trouble producing enough of the "premium" parts to meet demand for a refreshed MacBook Air, though multiple sources reportedly told the publication that supply was "only one of the reasons" that Apple decided not to release move forward with the machine. As far as we know, Apple is still interested in AMD processors. "Sources indicate that ARM CPUs are still on tap as soon as the 64-bit chips show up," Demerjian wrote.

Moreover, last year AMD and Apple representatives had met to discuss implementation of AMD processors into Apple’s Macs. It seems that Apple is indeed planning to begin adopting AMD's processors within the next few years.




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Written by Svetlana Osipova

Saturday, November 19th, 2011. 20:44

Apple's 15" Ultra-Thin Notebook Due in March 2012



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Digitimes is now reporting that Apple have ordered a small number of components for a 15-inch ultra-thin notebook that Apple is said to start shipping this month with mass shipments set for the beginning of March 2012.

Upstream suppliers of Apple have recently started shipping a small volume of components for a 15-inch ultra-thin notebook model from Apple in November and the device could be either MacBook Air or just a thinner MacBook Pro. The new MacBook is expected to appear as early as the second quarter of 2012, according to sources from the upstream supply chain.

It remains unclear whether the final version of the 15-inch laptop will be marketed as a MacBook Air or a MacBook Pro. Rumors related to the new Apple’s notebook have been circulating since July, when we reported that Apple was finishing up work on a new ultra-thin laptop, and at the end of October it was rumored that Apple was finishing a “test phase” and the new machine was nearing the production. The Mac maker is also rumored to be developing a 17-inch ultraportable MacBook, though such a machine was not mentioned in Tuesday's report.

Back in February, Appleinsider reported that according to people familiar with the matter, Apple appears poised to move its MacBook Pro lines more toward the MacBook Air next year. So it is likely that the new Apple’s notebook will feature a SSD rather than HDD, similar to current MacBook Air models, and would forego an optical drive.




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Written by Svetlana Osipova

Tuesday, November 15th, 2011. 10:29

Mercury Aura Pro Express SSD Offers The Fastest Speeds For MacBook Airs



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MacBook Air ships with either a moderately fast SSD from Toshiba or a significantly faster drive with an updated controller from Samsung. But some people want to have even faster drives. And SSD from OWC called Mercury Aura Pro Express 6G can provide them with faster speeds.


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Written by maxim

Thursday, November 10th, 2011. 21:00

Steve Jobs Nominated for Time Magazine "Person of the Year"



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The late Apple co-founder Steve Jobs was nominated by "NBC Nightly News" anchor Brian Williams for Time Magazine "Person of the Year", so he could become the first person to be posthumously awarded the distinction.

"One guy, who changed our world, and I said to Seth Meyers [Saturday Night Live head writer] as we walked across Sixth Avenue, 'Just look with me on this one block walk at how he changed the world around us. Look at how he changed the world,'" Williams said during his nomination speech. "So may he rest in peace, Steve Jobs, and the spirit he represents, are my nominee for Person of the Year."

Nevertheless, it is quite difficult to deny that “the iPhone has changed the world as much as the Bible has.” Jobs was already nominated for Time Magazine’s “Person of the Year”, but Facebook's Mark Zuckerberg won last year. Will see who will be a winner this year. The award will be presented in December.




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Written by Svetlana Osipova

Thursday, November 10th, 2011. 15:26

Apple to "Completely Overhaul" the iPad, iMac, iPhone and MacBook Air in 2012



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Digitimes claims that Apple plans to completely overhaul its iPad, iMac, iPhone and MacBook Air lines in 2012, saying nothing about MacBook Pro, Mac mini, Mac Pro and iPod lines.

Apple plans to completely overhaul its product lineups, including iPad, iMac, iPhone and MacBook Air, in 2012 and is expected to finalize order volumes for key parts and components for the next-generation iPad in December, according to sources in the upstream supply chain.

The iPhone is most likely to be redesign. The iPhone 4S has the same design as the previous generation iPhone 4. So it is quite reasonable to suggest that the iPhone will receive a new design. As for iMac, its design hasn’t been changed for some years. And it’s unclear how drastically it would be changed. The iPad is expected to become thinner in 2012. Some analysts believe that Apple’s tablet could finally receive Retina display. Finally, the MacBook Air. The notebook will certainly receive new design next year. There are rumors about a 15" Air-like design. Moreover, the Air and Pro lines is expected to be merged into one, but the Air form factor will dominate the consumer market in the near future.




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Posting negative comments on social media sites will get you fired at Apple



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Apple always cares about its image. Such control spreads even on social networks, especially Facebook. Of course, Apple has its own Facebook pages and Twitter channels to share news, product updates, support documents, etc. But the company seems to control pages of its employees in social networks : Tweet/post/blog negatively about Apple and you’ll get fired.

One of Apple’s employees in the UK left negative comments about Apple on Facebook. He claimed that the post were not public. But he was fired for “gross misconduct”. Apple does warn potential employees in advance to refrain from commenting on the brand. It seems that commentary on Apple products, or critical remarks about the brand are indeed strictly prohibited, because such action could be damaging for Apple’s image and commercial reputation.




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Written by Svetlana Osipova

Wednesday, November 2nd, 2011. 11:09

Rumors: Apple ‘Questioning’ The Future Of Mac Pro Line



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Last week it was reported that after pricing information on Intel's upcoming Sandy Bridge E processors surfaced, Apple’s potential options for Mac Pro line update in early 2012 began to clear up. Apple has not updated the Mac Pro line since mid-2010, and Intel’s delays in new processors have pushed their update out from this year to first quarter of 2012.


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Written by maxim

Tuesday, November 1st, 2011. 12:11

Apple rumored to be testing new ultrathin 15-inch MacBook



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Macotakara reported that Apple is allegedly testing a new thin-and-light 15-inch MacBook to add it to its lineup in the near future. Apple now is finishing up a taste phase. According to Asian source, Apple already finished development of an LCD test component for the new laptop.

The next Apple’s notebook is believed to be a next-generation MacBook Pro without a built-in optical disc drive. That means that the new notebook will undergo significant changes in design in 2012. Moreover, earlier this year, there were some rumors about drastic redesign of the MacBook Pro line. Last week, ahead of the holiday buying season Apple quietly updated its MacBook Pro models, adding slightly faster Intel Sandy Bridge processors, as well as improved AMD Radeon graphics. The new MacBook Pro may boast about Intel's next-generation Ivy Bridge processors. Moreover, Intel has already begun production of new processors.




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Written by Svetlana Osipova

Monday, October 31st, 2011. 13:43

Sony Courting Aaron Sorkin to Write Screenplay for Steve Jobs Movie



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Earlier this month we reported that Sony Pictures had acquired rights to the recently-released Steve Jobs’ authorized biography by Walter Isaacson. As the company is planning to adapt the story  for the big screen, Sony suggest that the best person for writing screenplay would be Aaron Sorkin, who had successfully transitioned the story of Facebook to film The Social Network. He also gained fame for his work on A Few Good Men, The West Wing, and most recently Moneyball with Brad Pitt.

Sony is moving forward with a Steve Jobs movie based on Isaacson's book. And one of the writers being courted by producers to pen his story, according to a person who was briefed on the project but not authorized to speak about it publicly, is Aaron Sorkin, Hollywood's chronicler-in-chief of the complicated visionary. Sony and a Sorkin representative declined to comment on the writer's potential involvement.

Noteworthy, Jobs tried to hired Sorkin to write a film for Pixar, bur he declined his proposal, giving the following explanation:

The truth is I don’t know how to tell those stories. I have a young kid who loves Pixar movies and she’ll turn cartwheels if I tell her I’m writing one and I don’t want to disappoint her by writing the only bad movie in the history of Pixar.




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Written by Svetlana Osipova

Wednesday, October 26th, 2011. 16:43

Steve Jobs' Biography Poised to Become Amazon's Top-Selling Book for 2011



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Reuters suggests that Steve Jobs’ authorized biography by Walter Isaacson may become the best-selling book of 2011 on Amazon. But it is not surprisingly. Apple’s fans and others show extraordinary interest in the late Apple CEO’s life, especially after his death early this month.

The book is the best-selling book on Amazon.com and is also listed as the top-selling electronic book on the company's Kindle eBook store.

"The way things are trending, it could very likely be our top-selling book of the year," Amazon spokeswoman Brittany Turner said in a statement.

But now the book is ranked #13 on Amazon’s list of best sellers. Noteworthy, some analysts predict that the digital version of Steve Jobs’ biography outsell the print version. It is know that digital sales of best sellers are typically coming at 50-70% of total sales. Though, Amazon prefers do not comment the difference between digital and physical version of the book.




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Written by Svetlana Osipova

Wednesday, October 26th, 2011. 11:57

Chinese Factory Shutdown May Affect Apple Notebook Supplies



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Computerworld reports that the Taiwanese company Catcher Technology has had to shut down a factory in due to complaints of a "strange odor" coming from the building. The company manufactures 60% of uni-body aluminum casings for Apple's notebook line. Apple obtains the other 40% of its case supply from Foxconn. Catcher Technology admitted that the shutdown would affect Apple notebook supplies.

"Shipments to our customers will inevitably be affected. We already asked them to make adjustments to their (casings) procurement," Catcher President Allen Horng told a news conference.

There is no information when the plant will resume full operations.




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Written by Svetlana Osipova

Tuesday, October 18th, 2011. 16:58