News tagged ‘iAds’

Well-known blogger Jonny Evans from ComputerWorld posted yesterday an interesting article where he analyzed some of recent trends in Apple's success and made few conclusions about the company's next steps. Here is a short list of it:

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As expected iAds have arrived July 1. This advertisement for the Nissan Leaf is the first to make an appearance.

The initial launch of iAd rich media ads, featuring advertising from some of the world's leading brands, will begin July 1. At launch, we’ll roll out in North America and ramp up the number of ads served in the weeks and months ahead. For developers outside of North America, iAd will be rolled out in a few months.

Take a look:

According to a report by iLounge, iTunes privacy policy has been updated to inform buyers that it will start collecting user data for iAds.

The statement reads that the company uses cookies and certain other technologies to control how many times you see a certain advertisement, to show the ads equitable to your interests and to determine how effective the ad campaigns are.

However, according to Apple, you can opt out of this service by visiting http://oo.apple.com from your device.

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As you remember, tomorrow is the day when the WWDC officially starts, but some guy named Adam Jackson made photos of inner banners at Moscone Center in San Francisco (where the conference is held).

As you can see from the photos, the main banner features the slogan “The center of the app universe”. Other banners are focused on iPhone OS and its new features. One of them reveals applications Evernote, Bento and Air Sharing gathered in one folder named “Productivity” and the slogan “Drag. Drop. Organize”.

Other banners emphasize the popularity of Apple’s App Store. “4 Billion Apps Downloaded”, «200,000 Apps on the App Store» - these are the slogans found on the photos.

The last banner has the word “appvertise”, which means it is focused on iAds, new advertising technique in iPhone OS 4.

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Steve Jobs responds to a question about data collection and retention with a story about Flurry Analytics.

Yesterday The Wall Street Journal reported that this year Apple is going to charge companies 1$ million for iAds on its mobile devices. Citing an unknown but reliable source familiar with the matter those companies that want to become a part of the iAds launch will pay $10 million to be first in the door.

The pricing policy of iAds is pretty simple. Every time user sees an ad the advertiser is charged a penny. If he's tapping the banner, Apple charges $2. So $1 million ad buy will provoke a big amount of its views and user taps.

In addition to a higher price Apple wants to take more control over marketing campaigns of its clients. But still it doesn't reduce companies' interest in iAds:

"Despite the high price, ad executives at agencies from Boston to New York and San Francisco to Los Angeles have crowded into conference rooms in recent weeks to listen to the tech company's pitch for iAd".

One of the advertisements that is already developed is an ad for Nike's Air Jordan basketball shoes. It includes iAd logo and animated banner. If you select it, you'll see an interactive store locator, special videoclip and exclusive offers taking place at local stores. This iAd was also shown by Apple on its iPhone OS 4 preview event.

Some experts think Apple's appearance at the market of mobile advertisement may convince some other selling ads companies to switch to other mobile platforms (for example, Google Android).

With a growing popularity of apps for Apple devices advertisers and developers see iAds as a potential opportunity to reach a wide audience and raise more money on it.

Dave Johnson from Bnet's blogs has written a post about why iPhone OS 4.0 and, particularly, iAds is a reason to get rid of your iPhone. He says that even such a big company as Apple cannot stay of the road when there are opportunities to gain additional billions of dollars with their new advertising program. It is announced that iAds service will work only in a free apps, but in a while there will be nothing to stop it from showing up such advertisements in paid apps too. That is why it is time to look at iPhone rivals.

Mike Schramm from TUAW develops this thought further - if iAds will bring significant revenue to Apple, why not deliver it to Mac OS X?

But at this moment these thoughts are not confirmed with any of the Apple actions, so there is no need for panic yet.

Apple's iPhone OS 4 event ended just few hours ago and now we finally have fresh information about the upcoming operational system.

So the main idea claimed by Jobs was that it has seven tent poles. Here they are:

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