Apple is Leader in Sphere of Mobile Advertising

Apple is still a leader in the sphere of mobile marketing and advertising. As noted by the experts, ad impressions recorded from Apple’s iPhone, iPad and iPod touch doubled in the 3rd quarter of 2013 those from all Android devices. Take a look at the chart below.

AppleInsider claims that:

According to fresh data from ad buying platform and mobile DSP Adfonic, Apple's iOS accounted for 63 percent of all global impressions during quarter three, a three percent boost from the quarter previous. Despite having a vastly larger marketshare, Android dipped six points to finish the three-month period with a 32 percent ad impression share.


As can be expected, Apple was the number one manufacturer, followed by Samsung, which held steady at 20 percent.

What that means is that iOS is the best platform for ad makers. Keep this fact in mind if you want to promote your app, service or anything else.

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Written by Andrey

Saturday, November 30, 2013. 2:53

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