Apple launches 'Why you love an iPad' campaign

Apple launched a new advertising campaign for the iPad on its website, highlighting a number of reasons why people love their iPad. This move is similar to the campaign for the iPhone that appeared a couple of weeks ago.


The 'Why iPad' page displays positive ratings of J.D. Power. The percentage of companies and schools use the iPad. Currently, 300000 apps available for iPad, quality of materials used during assembly, the Retina display for the iPad as well as the smaller size of the mini, battery with a  10 hours duration, and two cameras built into the devices.

It is unclear why Apple waited to launch the 'Why iPad' page and did not launch it simultaneously with page for the iPhone. The campaign appeared to be in response to lightning stroke of advertising from Samsung that has shown some success of the company  last year.

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Written by Svetlana Osipova

Saturday, March 30, 2013. 22:22

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