Apple's New iPhone 5s Ad - 'Parenthood' [Video]

The guys from Cupertino have recently released a new iPhone 5s ad. This ad is a part of Apple’s “Powerful” series and it is called “Parenthood”. As you might have guessed from the name, this short video shows us how the smartphone could be used by parents to teach their children something new, to communicate and to connect with them through the apps.

Apart from the rest, the “Parenthood” ad is the first ad, in which we may see the first hardware and software solutions related to Apple’s “smart home” platform as well as the upcoming HomeKit and HealthKit apps. The ad is available below, take a look.

Set to "Life of Dreams" by Julie Doiron, Apple's "Parenthood" spot illustrates how the iPhone serves as a platform through which parents can teach, play and communicate with their children. Apps highlighted include teeth-brushing tutor MyTeeth, alphabet learning game DRAWNIMAL and pet tracker Pet Manager PRO.

Most of the features shown in the video will become available for users worldwide after the official release of iOS 8. According to the latest reports from reliable sources, Apple’s new mobile operating system will be made available to public in September.

[via AppleInsider]