Apple Ranks as Fifth Most-Visited U.S. Online Retail Site on Black Friday

The well-known market research firm comScore today released data on U.S. sales for Black Friday. The report shows that customers spent $816 million, up 26% over last year's numbers. Apple’s online store became the fifth most-visited online retailer in the country on Black Friday behind Amazon, Walmart, Best Buy, and Target.

Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.

“Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added [comScore chairman Gian] Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”