iPad 3 to Pave Way for 1080p iTunes Content and a New Apple TV

apple TV

Apple is widely expected to reveal its next-generation iPad at a special media event in the first week of March. The iPad 3 is believed to carry a ultra-high resolution 2048x1536 display that exceeds the resolution of 1080p content. Now Apple offers a maximum of 720p HD content on their iTunes Store.

We've already seen evidence that Apple has been working on a next generation Apple TV. Back in October, references to an unreleased "AppleTV3,1" model were found in the latest versions of iOS 5. Meanwhile, Apple has reportedly asked movie studios to start submitting 1080p content to the iTunes Store late last year.

iPad 3 with Retina Display would represent an opportunity for Apple to launch a 1080p iTunes Store as well as an Apple TV update. Moreover, stock of the current generation Apple TV is running low amongst retailers such as BestBuy, Target and Amazon, and Apple’s timetable suggests that the Apple TV could be getting a refresh around the same timeframe as the iPad.

The Apple TV is a product that we haven't tracked in our Buyer's Guide. The reason is that the Apple TV is unique in that it is more of a living room appliance whose primary purpose is to play iTunes content on your television. As a result, as long as the Apple TV can play all current iTunes content, there's been no compelling reason for Apple to offer a major hardware upgrade. In October, we wrote: “So, we can't be certain when Apple might be launching a new Apple TV, but believe it would be tied to other offerings, either 1080p HD iTunes content or another television initiative altogether.”

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Written by Svetlana Osipova

Monday, February 13, 2012. 13:19

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