iPhone Users Demonstrate Strong Loyalty with Planned Retention Rate of 89%
Investment research firm UBS conducted a study of 515 iPhone and Android users in order to judge consumer loyalty based on whether they plan to make their next purchase from the same manufacturer as their current handset. 89% of iPhone users report that they will purchase another iPhone. For other vendors such percent is falling rapidly. The second place was taken by HTC with 39% and the third one – by Samsung with 28%. Android phones in general are at 55 percent. 31% of Android users plan to switch to iPhone. Only 33% of current BlackBerry users planning to purchase another BlackBerry, down from 62% a year and a half ago. In overall 50% users of smartphone plan to move to Apple and only 10% of iPhone users prefer to stitch from Apple. The survey may not be terribly accurate due to a small sample size, but it helps understand market trends, demonstrating high loyalty of iPhone users.
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