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Reiner: Apple Has An Agressive Strategy





iphone-lawsuit

In a week after the story about the lawsuit Oppenheimer analyst Yal Reiner wrote a research note, where it is said that Apple started warning Motorola and HTC in as early as January 2009. The Cupertino's company was not so happy to see that rivals' new products look like iPhone (or at least use the same concepts).

Apple COO Tim Cook even commented on this situation:

"Apple will not stand for having our IP ripped off, and we'll use whatever weapons that we have at our disposal".

The words were presumably about Samsung, LG and Nokia (Palm is not mentioned as its sales numbers are not so considerable).

Reiner wrote that Apple warned OEM's they ready to start a battle, and not just on multi-touch. Indeed, later their agressive strategy led to filing a lawsuit with mentioning patents about not only above-mentioned techology, but also such general things as power management and object-oriented OS design.

Now it is obvious that no one wants to get sued by Apple. Reiner said the smartphone market will be calm for a while, and the reason is obvious:

"Rival software and hardware teams are going back to the drawing board to look for work-arounds."





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Written by SimplyMax

Thursday, March 11, 2010. 21:03

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