The Judge Probably Will Deny Apple’s Request To Ban Amazon’s Usage Of App Store Term

According to Bloomberg's report, the court will probably deny the Apple’s request to ban Amazon from using App Store term. This term is used by Amazon as the header name of its online store that markets and sells applications working on Google’s Android platform. Apple filed a suit in March this year over potential confusion about App Store term.

In March Amazon reacted to Apple’s request to ban, saying:

Based on their common meaning, the words ‘app store’ together denote a store for apps, such as the app stores operated by Amazon and Apple.

The judge of this case, Phyllis Hamilton, is tend to agree, saying that Apple should add sufficient evidence for the claim that the Amazon’s usage of this term confuses (or will confuse) users about App Store name; a term used by Apple since 2008 to market its iOS app store and recently its Mac App Store.

Apple’s difficulty demonstrating real evidence of actual confusion among consumers is a stumbling block for Apple, Hamilton said in court. I’m troubled by the showing that you’ve made so far, but that’s where you’re likely not to prevail at this early juncture.

The judge on the case reports that she will “probably” deny this request, but the opportunity is still remain for Apple to provide sufficient evidence into this case.