Apple is expected to officially release OS X Mavericks this evening. Ahead of the launch, several sites have successfully activated push notifications for Safari - a feature that allows any web page to send OS X 10.9 users various updates.

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Apple will be live streaming today's special iPad event which is being held at the Yerba Buena Center for the Arts.

Watch streaming video from this special event and learn more about our exciting announcements.
Live Streaming video requires Safari 4 or later on OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

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According to the latest Localytics report, Apple’s iPhone 5c is slowly, but steadily gaining popularity. One week after the iPhone 5s and 5c release, however, the new flagship has been far ahead of its plastic counterpart.

Now some figures - 7 days after the initial launch, there has been 3.3 active iPhone 5s’ for each iPhone 5c in the world. Things have changed since that time and what we have today is 2.3 iPhone 5s units for each 5c sold. Looks like people have finally understood that the plastic iPhone is a pretty functional device for its price.

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Jamie Ryan, Apple’s former employee, says there’s a Surface-style keyboard cover in the works. Ryan has reportedly been speaking to some people at the company, who shared with him the information about prototypes.

It’s not clear whether the process is far enough along to make this Tuesdays event but they did say a few different styles had been in testing for a while. This would certainly allow Apple to differentiate the larger iPad from its little brother and market it as the more ’pro’ of the 2. Apple already sells a Bluetooth keyboard that functions perfectly with the iPad but it’s not quite as integrated as Microsofts offering, requiring a lot more bag space.

It is interesting whether Apple will show us the new iPad case on Tuesday or not.

According to TechCrunch columnist MG Siegler, the company from Cupertino won’t show us an updated Apple TV on October 22nd. Still, we shall see the new iPad 5 and iPad mini 2 with Retina display, The Wall Street Journal reports.

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Apple has released its first TV ad for the new flagship iPhone 5s. This is pretty much the same video that was first shown at the launch of the high-end smartphone is September. It is a bit changed and shortened though.

Similar to the flow of the "plastic perfected" TV ad Apple launched last month for iPhone 5c, the new 5s spot depicts a phone materializing out of a liquid material.

The clip is 30 seconds long and is accompanied with a song called "Ohh La La” by Goldfrapp - an English glam rock band.

You may take a look at the new gold iPhone 5s ad below. What do you think about it? Leave your comments below the article.