News tagged ‘developers’

According to TechCrunch, Wireless Quattro had recently contacted iPhone app developers to introduce their new "Verification of iTunes Purchase" program. The company is an Apple subsidiary,and it currently develops forthcoming iAd program.

ViP helps developers to promote their apps in App Store via ads which appearing in iPhone apps. With this feature they can track download conversion rates in real-time. Such information is proprietary to Apple, so Quattro promotes the product and its "exclusive integration with the App Store", because such a feature is unavailable to other ad networks, and such information mentioned in the e-mail:

"Verification of iTunes Purchase uses no SDK or server-side integration — this cannot be duplicated by any of our competitors".

Other advertisement companies such as Google's AdMob can only estimate conversion rates, but such data cannot be as precise and detailed as Quattro's one. For enabling conversion tracking every developer that uses AdMob must integrate the company's advertising API into his code.

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According to a web-resource DigiTimes.com (which in turn cites Chinese newspaper Economic Daily News), panels for the iPhone 4G will be also provided by Chimei Innolux, which will join existing Apple's partners Wintek and TPK Touch Solution who have been supplying some parts for iPhone 3GS. The companies will take 15, 40 and 45 percents of total orders respectively.

All of the assembly responsibilities will be allegedly taken again by FoxConn, a company that has already had the successful similar experience with iPhone 3GS. The company already began receiving components for the iPhone 4G in April, though there is no information yet about the date of assembling it for final products.

The report also reveals that camera modules will be produced by Largan Precision (80%) and Genius Electronic (20%). TXC will continue to produce quartz components and its share will rise from 15% to 40%.

Next-generation iPhone is expected to be announced on Apple's annual WorldWide Developers Conference keynote, which will take place at San Francisco's Moscone West on June 7-11. It is rumored that the iPhone 4G will be available for sale soon after its announce.

Lately Apple has released a third beta of the iPhone OS 4. It is specified as build 10M2247 and available for registered developers. Previous beta release was issued two weeks ago. The situation looks familiar as last year iPhone OS 3 had also gone through 5 beta cycles before it was publicly announced.

Currently the new update is unavailable due to installation problems, but those of the developers who successfully downloaded and installed it have already revealed what's new in the release.

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As you remember, this Thursday Steve Jobs wrote a letter about his thoughts on Flash. In responce to such a public attack Adobe decided to give its employees mobile phones running on Android OS which support Flash.

CNet reports it has information from three sources close to Adobe that the company is going to give Android phones, but the exact model is not specified yet (though HTC phones and Google Nexus One were mentioned). There is also no information about whether Adobe is going to give devices to all 8,600 employees or just to developers.

Flash 10.1 will be presented in May at Google's I/O conference. Every its attendee will receive Motorola Droid or Nexus One from Google.

This week's sensation was a Steve Jobs' letter published officially on Apple's site. If you didn't read it or want to remind it to yourself, here are its main tent poles:

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Yesterday The Wall Street Journal reported that this year Apple is going to charge companies 1$ million for iAds on its mobile devices. Citing an unknown but reliable source familiar with the matter those companies that want to become a part of the iAds launch will pay $10 million to be first in the door.

The pricing policy of iAds is pretty simple. Every time user sees an ad the advertiser is charged a penny. If he's tapping the banner, Apple charges $2. So $1 million ad buy will provoke a big amount of its views and user taps.

In addition to a higher price Apple wants to take more control over marketing campaigns of its clients. But still it doesn't reduce companies' interest in iAds:

"Despite the high price, ad executives at agencies from Boston to New York and San Francisco to Los Angeles have crowded into conference rooms in recent weeks to listen to the tech company's pitch for iAd".

One of the advertisements that is already developed is an ad for Nike's Air Jordan basketball shoes. It includes iAd logo and animated banner. If you select it, you'll see an interactive store locator, special videoclip and exclusive offers taking place at local stores. This iAd was also shown by Apple on its iPhone OS 4 preview event.

Some experts think Apple's appearance at the market of mobile advertisement may convince some other selling ads companies to switch to other mobile platforms (for example, Google Android).

With a growing popularity of apps for Apple devices advertisers and developers see iAds as a potential opportunity to reach a wide audience and raise more money on it.

Recently Apple has hired new global editorial games manager for iTunes App Store. His name is Matt Cassamassina and he has over 13 years experience of games reviewing.

Matt started his game career with the launch of N64.com. Later this resource was bought by IGN, where he continued to work. In the gaming industry he is known as the expert and information source about Nintendo.

After his appointment he wrote in his blog:

"I will be leading the charge for games on the App Store, so whether you browse through iTunes, iPhone, iPod Touch or iPad, the games content you see will be handpicked and organized by me and my team. I couldn’t be happier."

Matt Cassamassina will start his work in Apple at the beginning of May.

App Store games became very popular since the release of iPod Touch. Profit from game creating and selling it on iTunes attracted many single developers which lead to a success of the iPhone and iPod Touch as handheld gaming devices. The popularity of App Store games is even frightening for Sony and Nintendo that are now looking forward to create something innovative in the gaming industry.

Recently Apple Chief Operating Officer Tim Cook and Chief Financial Officer Peter Oppenheimer had a financial conference call with the press and analysts. Here are some interesting facts we gained from the conversation:

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Today Apple released new SDK and iPhone OS 4 beta 2 (8A248C). This is only for developers, who can download it here.

We will keep you updated on new iPad/iPhone/iPod features that will be found in this new firmware 4 beta 2.

One of the developers named Vimov made some quick math and figured out that in two years the iPad apps market will probably be worth at least $1 billion by 2012. It can even be much higher if the iPad will gain the same success as the iPhone had a year ago.

Vimov, who developed the Weather app for iPad, says Apple makes $136 million in a year from the first thousand of apps available for the 500,000 iPads that have been already sold in the US.

“If the iPad App Store were to be like the iPhone’s, then 40-60% of the sales would occur internationally, so on average that figure would rise to become $272 million per year.”

As you remember, the iPhone helped Apple to gain 4 billion downloads in 19 months.

Multiple sources from AT&T told Boy Genius Report resource that their company has prohibited taking vacation in June for all of its employees. It is obvious that such an order indicates the launch of iPhone will be in June.

"Same story as last year and the year before, but we've confirmed with multiple AT&T sources that the carrier has now put a block on employees taking vacations in June. The only time AT&T does a straight block like this is for iPhone launches."

Last years Apple showed new versions of iPhone at Worldwide Developers Conference in San Francisco. Few weeks later the device was selling in the U.S. This time the date for WWDC has still to be announced, but a number of rumors and hints points that event will be in late June, so we may expect a short interval of time between device introduction and its shipping date.

MuscleNerd just released redsn0w 0.9.5 beta - the first public jailbreak of iPhone OS 4. This utility is only for developers of jailbroken apps, so they can update apps for firmware 4.0. The jailbreak only supports the iPhone 3G and runs on MAC OS X. There is no carrier unlock right now.

You can download RedSn0w 0.9.5 and get more info here.

Now developers can download the beta version of iPhone OS 4.0 from the Apple Developer Connection. Both the SDK and firmware for every version of iPod Touch and iPhone are available.

Note: it is rumored that the iPhone OS 4.0 cannot be installed on iPod Touch 3G 32 GB version. Developers that tried to load the OS after its installing complain they got an error message:

"The iPod could not be restored. This device isn't eligible for the requested build".

Apple's iPhone OS 4 event ended just few hours ago and now we finally have fresh information about the upcoming operational system.

So the main idea claimed by Jobs was that it has seven tent poles. Here they are:

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Apple has released the final version of iPhone SDK 3.2 for developers. It can be downloaded here. However this is for iPad only. iPhone OS 3.2 will not work with iPhone or iPod Touch right now. Here is an official note from Apple:

Hopefully Apple will release the new SDK and firmware for iPhone and iPod Touch soon.