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Posting negative comments on social media sites will get you fired at Apple
Apple always cares about its image. Such control spreads even on social networks, especially Facebook. Of course, Apple has its own Facebook pages and Twitter channels to share news, product updates, support documents, etc. But the company seems to control pages of its employees in social networks : Tweet/post/blog negatively about Apple and you’ll get fired.
One of Apple’s employees in the UK left negative comments about Apple on Facebook. He claimed that the post were not public. But he was fired for “gross misconduct”. Apple does warn potential employees in advance to refrain from commenting on the brand. It seems that commentary on Apple products, or critical remarks about the brand are indeed strictly prohibited, because such action could be damaging for Apple’s image and commercial reputation.
Retail chief Ron Johnson officially leaves Apple
In June, Ron Johnson, Apple’s senior vice president of retail, announce his transition to J.C. Penney as CEO of department store chain. Yesterday Apple removed Johnson from the list of senior executives.
After working as a key merchandising executive at Target for 15 years, Johnson was personally lured away by Apple's Steve Jobs in 2000. Having joined Apple, he became responsible for the launch and strong growth of Apple's retail store segment.
The international component of Apple's retail business will be the most crucial element going forward. The company already announced that it intends to open forty new retail stores during fiscal 2012, with 75% of those locations coming outside of the United States.
Johnson also pioneered the successful "Genius Bar" concept that has become a staple of Apple's stores - a concept that Jobs himself was initially against.
Apple has not announced Johnson's successor yet. It is believed that Johnson’s position will be taken be the current Apple vice president for retail Jerry McDougal, who served under Johnson for over ten years. But Apple seems to be still looking for the best possible candidate. After Johnson’s announcement about his departure, Apple started "actively recruiting" for a new retail chief and in August the company took its search abroad in hopes of finding a replacement.
iOS Has Reached 60% Share Of Mobile Web Traffic
Net Applications have its latest data on web traffic from mobile devices, which show that Apple’s iOS took advantage of iPhone 4S launch and continuous iPad momentum to reach a 60% share of mobile web traffic. During October iOS has accounted for 61.64% of the web traffic.
How to do a Semi Tethered Jailbreak on iOS 5
These instructions will show you how to make your tethered iOS 5 jailbreak a semi tethered jailbreak for iPhone, iPad, or iPod touch.
A semi-tethered jailbreak is a workaround solution which solves the problem of being unable to reboot with a tethered jailbreaked device. The semi tethered jailbreak by BigBoss will allow you to reboot on the road, but with limited functionality.
You can use your phone, text, safari and many other features. Once you get home and can use redsn0w again to “just boot tethered”. Once you do that, you’re back to fully functional state.
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Apple Will Launch iPhone 4S In 15 Additional Countries On November 11th
Today Apple that the third round of iPhone 4S rollout will begin on Friday, November 11th. The next phase will involve 15 new countries: El Salvador, Armenia, Albania, Poland, Guatemala, Panama, Bulgaria, Greece, Hong Kong, Montenegro, Romania, Malta, New Zealand, Portugal and South Korea. Today iPhone 4S is available in 29 countries and Apple plans to launch it in over 70 countries by the end of this year.
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Hulu Plus App For Apple TV Is Ready For Release, But There Are Some Political Issues
Rumors have it that there are Apple TVs that can run Hulu Plus app inside Apple. The app is full-featured and can be rolled out to Apple TV users. Actually, the app has been completed at least month ago, but there are some political issues standing in the way of launching Hulu Plus for Apple TV. Apple appears to have some consideration that the Hulu Plus could decrease iTunes TV sales.
Google rumored to release native iOS Gmail app soon
Rumors about release of the native Gmail application from Google have been circulating for about three years since Apple launched the App Store. Bloger, MG Siegler claims that Google “is on the verge of launching their native Gmail app” and have likely already submitted it to Apple for review. If the company approves the application, it should be released soon.
The native Gmail app will likely bring other key functionality as well: like Priority Inbox and one-click starring of messages. Other possibilities include some of the stuff Google is about to roll out for Gmail proper: like contact icons, better threading, and deep searching functionality. Maybe there will even be some Google+ integration, which Google is also hard at work on for Gmail.
Apple Planning Surge in Retail and Cloud Spending in 2012
Last week, Apple released its annual financial report for fiscal 2011, revealing some interesting facts. Moreover, the report includes some Apple's planned capital expenditures for fiscal 2012
The Company’s capital expenditures were $4.6 billion during 2011, consisting of approximately $614 million for retail store facilities and $4.0 billion for other capital expenditures, including product tooling and manufacturing process equipment, real estate for the future development of the Company’s second corporate campus, and other corporate facilities and infrastructure.
The Company anticipates utilizing approximately $8.0 billion for capital expenditures during 2012, including approximately $900 million for retail store facilities and approximately $7.1 billion for product tooling and manufacturing process equipment, and corporate facilities and infrastructure, including information systems hardware, software and enhancements.
New Mac OS X Trojan horse hijacks GPU, spies and steals
A security firm Sophos, released a report which claims that a new Trojan horse was found to be hidden in a Mac OS X application, Graphic Converter 7.4.
The new Trojan called DevilRobber can steal sensitive user data, usernames and passwords, and take control of the computer’s GPU to generate Bitcoins, a form of currency used online, and is capable of spying on users by taking screenshots of their activity and sending the images online. DevilRobber, also known as "OSX/Miner-D," also runs scripts that can copy information “regarding truecrypt data, Vidalia (TOR plugin for Firefox), your Safari browsing history, and .bash_history” to a dump.txt file. The malware is also able to search for “pthc” files (the term means pre-teen hardcore pornography). And probably that is one of its secondary features to find traces of child abuse on affected computers that could be used against owners of such computers, for example.
Sophos suggests that users may notice that their computers have been attacked by the Trojan. This may affect overall computing performance when the Trojan steals GPU resources. The company asks users not to download software from unreliable sources. Though, common anti-virus programs are able to detect the Trojan.
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Rumors: Apple ‘Questioning’ The Future Of Mac Pro Line
Last week it was reported that after pricing information on Intel's upcoming Sandy Bridge E processors surfaced, Apple’s potential options for Mac Pro line update in early 2012 began to clear up. Apple has not updated the Mac Pro line since mid-2010, and Intel’s delays in new processors have pushed their update out from this year to first quarter of 2012.
New iPhone 4S Ads: iCloud, Siri and Camera
Apple released three new advertisements for the iPhone 4S.
The first one is called iCloud and shows the out of the box iCloud integration for the iPhone 4S:
Disabling ‘Setting Time Zone’ May Improve Battery Performance Of Your iPhone 4S
Low battery life is one of the major issues for early iPhone 4S owners who constantly searching answers on Support Communities forum. Thus far Apple has remained silent about the matter. It appears that the problem is also affecting some iPhone 3GS and iPhone 4, suggesting that it is rather a software defect than a hardware problem.
reports on interesting remedy that helped some users to improve the battery performance. The Setting Time Zone feature in iOS 5 appears to cause excess power consumption as the device repeatedly detect user location to set the time zone. To turn off this functionality, open Settings App, go to Location Services, System Services and disable the Setting Time Zone function.To make your iPhone last more, you may also want to switch off Diagnostics & Usage and Location-Based iAds in this menu.
Apple offers this to improve battery life of your iPhone:
“Be sure to go through at least one charge cycle per month (charging the battery to 100% and then completely running it down)”.
mentions launching a system diagnostic app in order to pinpoint which unnecessary processes are running in the background and discover the cause of rapid battery drain.
Steve Jobs' sister shares his final moments, last words
The New York Times has published Steve Jobs’s biological sister, novelist Mona Simpson’s eulogy. She shared her eulogy for her passed away brother, offering an intimate look at the last moments before he died, including his surprising last words.
"Even as a feminist, my whole life I’d been waiting for a man to love, who could love me. For decades, I’d thought that man would be my father. When I was 25, I met that man and he was my brother," she wrote.
Jobs and Mona didn’t know each other until they were both adults. In 1985 a lawyer contacted Simpson to inform her about her brother, but he refused to call his name.
"When I met Steve, he was a guy my age in jeans, Arab- or Jewish-looking and handsomer than Omar Sharif," she wrote.
Jobs and Simpson had a long walk. Jobs said that he was in computer business and was working on something “insanely beautiful" at that moment. Jobs wasn't ashamed of working hard even if "the results were failures." After his resignation from Apple, he was disappointed, especially when he wasn't invited to a meeting of 500 Silicon Valley leaders with the then U.S. president.
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Apple Has Already Begun Development Of Mac OS X 10.8
Apple has already started work on the version 10.8 of Mac OS X. Just in July the company launched the version 10.7 of OS X Lion, which included many new features and was the first Mac OS X version to be sold through the Mac App Store.
Apple rumored to be testing new ultrathin 15-inch MacBook
Macotakara reported that Apple is allegedly testing a new thin-and-light 15-inch MacBook to add it to its lineup in the near future. Apple now is finishing up a taste phase. According to Asian source, Apple already finished development of an LCD test component for the new laptop.
The next Apple’s notebook is believed to be a next-generation MacBook Pro without a built-in optical disc drive. That means that the new notebook will undergo significant changes in design in 2012. Moreover, earlier this year, there were some rumors about drastic redesign of the MacBook Pro line. Last week, ahead of the holiday buying season Apple quietly updated its MacBook Pro models, adding slightly faster Intel Sandy Bridge processors, as well as improved AMD Radeon graphics. The new MacBook Pro may boast about Intel's next-generation Ivy Bridge processors. Moreover, Intel has already begun production of new processors.