News tagged ‘Adobe’

At Adobe's MAX 2010 conference earlier this week, the company showed a demo of a new tool, which allows developers to convert their Flash projects to a combination of HTML5 and related non-Flash technologies.  The tool is available only for developers. It seems that Adobe is looking for a new ways to help developers offer their content in multiple formats. Especially after recent study concluded that more than half of the H.264-encoded video on the Internet is now available in HTML5 format.

This week Microsoft had held its Professional Developers Conference where the company revealed its new focusing on HTML5 and slowed down its strategy for Siverlight. The core reason for that is Apple's iOS.

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Barron's rumor that Apple may be considering an acquisition of Sony, which appeared last Saturday, has gained more steam. According to Reuters, today the stocks of an electronic giant raised up to 3% at one point.

Analysts are skeptical on whether the rumors may be true as Apple can only execute a hostile takeover which will lower its reputation and lead to negative consequences on the Japanese market.

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Sylvester Cann become a lucky owner of a unique autograph of the US President Barack Obama. While recent rally at the University of Washington in Seattle, the President signed his iPad. We believe that this is the first presidential iPad autograph!

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We know that the newly released MacBook Airs are shipping without a preinstalled version of Flash. It seems that Apple put more and more distance between itself and Adobe. But the company ensures us that this change was done to keep their user always up to date. Apple even issued an official comment:

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For those who have no time or desire to read the entire transcript of Steve Jobs’ Apple Q4 Earnings Call, here are the most interesting facts he revealed during the speech.

• Apple has sold 14.1 million iPhones, 3.89 million Macs (2,6 million notebooks and 1,29 million desktops) and 4.19 million iPads for the last quarter.
• The total profit in fourth fiscal period is $4,46 billion.

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Today Adobe has announced a new Photoshop application for the devices based on iOS while giving a new image to its previous limited functional application Photoshop.com Mobile for the Apple iPhone. Now it has got a new name Adobe Photoshop Express. Here you’ll find a great number of new features for the iPad sporting the larger screen space, support for the device and improved user interface (UI).

Does it have pros and cons?

Yes! There is no support for the Retina Display of the new iPhone 4. It is quite disappointing for many users.

So now, when the iPhone 4 camera is proven to be good enough for shooting high-quality short films, Marty Martin and Steve Failows introduce first iPhone 4 music video. It is a clip for a song of Steve Failows, (also known as flakjakt) who wrote it only in two days. Two more days were needed to create a concept.

“Our main goal, however, was simply to make a good music video, no matter what the camera”.

The creators also told that there were troubles with aperture, shutter speed control and lightning, so it was obvious that there will not be enough abilities of iMovie. So the footage was worked out in Adobe After Effects and Final Cut Pro.

“Although the result was a bit rushed and rough, we ended up embracing the look and think that it helps translate emotion well onscreen”.

Enjoy!

httpvh://www.youtube.com/watch?v=HymoNGR3G5w

Flash has been ported to the iPad. Unofficially of course. The project is called Frash and is basically a port of Adobe Flash runtime for Android running on iPad using a compatibility layer. Its coming from a well known iPhone hacker named comex.

The YouTube description of the video explains everything about the port as follows.

Frash is a port of the Adobe Flash runtime for Android to the iPhone, using a compatibility layer, by comex ( http://twitter.com/comex ). Frash can currently run most Flash programs natively in the MobileSafari browser. Frash currently only runs on the iPad, but support for other devices (3GS+ only due to technical restrictions) is planned, as well as support for iOS 4.

A release is planned for when Frash is stable. Developers are welcome to join the effort at http://github.com/comex/frash – fork it and send a pull request with your patches.

Shot on an iPhone 4 and edited using iMovie on the phone.

Take a look at the video:

This Tuesday Adobe revealed its new digital viewer technology for creating e-magazines that can be viewable on touchscreen devices like Apple's iPad.

The technology was first demonstrated when the iPad version of Wired magazine was introduced. We wrote that Adobe had to rewrite the software in Objective-C for Apple to approve it. Since the release iPad Wired edition stays near the top of the App Store sales chart with its price $4,99.

Here's what the vice president of Creative Solutions at Adobe David Burkett said about new technology:

"We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It's safe to say that if you are already working in InDesign CS5, you'll be well on your way to producing a beautiful digital version of your publication."

Judging by the Wired iPad edition, new digital viewer technology can offer integrating videos, 360-degree rotatable images, slide shows and more directly into the magazine.

httpvh://www.youtube.com/watch?v=lUEF2Klofzs

Yesterday Wired magazine had finally released its iPad edition.  Chief editor Chris Anderson told that the magazine now uses new publishing technology created by Adobe that allows using the same tools for creating both digital and print versions of the edition.  He also admires the version created for iPad:

"It has all of the visual impact of paper, enhanced by interactive elements like video and animated graphics. We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor's recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar rafted each frame of its new movie, Toy Story 3."

To create a digital version compatible with iPad (which doesn't support Flash), Adobe had to recreate it in Objective-C, The Wall Street Journal explains. Rebuilt edition has all the features of the initial version. Though the edition looks great, there are still many other features, such as search functions and social connectivity, to be added in the future issues.

Wired publisher Conde Nast also owns other magazines, but the company noted it will not create special iPad edition for them.

iPad version of Wired is available here for $4.99. It is a June issue; next issues will be available as a part of library included in application. The subscription will become allegedly available this autumn.

An open letter published by Adobe co-founders John Warnock and Chuck Geschke reveals their true position to Apple. They say Apple wants to "undermine the next chapter of the web". They also believe that the consumers must have a free access to the content regardless to their computers, browsers or any other stuff.

"No company - no matter how big or how creative - should dictate what you can create."

In answer to Jobs' saying that Flash is a closed system Adobe co-founders informed that specifications for Flash are published and available for free so anyone can make their own Flash player. What Apple does is creating walls for their applications and content, thus creating a threat to a future of free Internet, which actually cannot be controlled by anyone. The letter ends with these words:

"What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web."

It is interesting to notice that Adobe also started new advertising campaign on popular tech news sites and in newspapers. Their ads list technologies they "love". One of them even contains the tongue-in-cheek inscription "We [heart] Apple".

As you remember, last week Steve Jobs posted a letter about his thoughts on Flash and that same day Adobe’s CEO commented on it.  Sometime later chief technology officer Kevin Lynch also expressed his opinion on the situation:

"It's not about HTML5 vs. Flash. They're mutually beneficial. The more important question is the freedom of choice on the Web."

In the meantime, Instead of using plugin-based technologies like Adobe Flash and Microsoft Silverlight, Apple created a new client-side framework Gianduia to produce quality online applications for retail users.

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As you remember, this Thursday Steve Jobs wrote a letter about his thoughts on Flash. In responce to such a public attack Adobe decided to give its employees mobile phones running on Android OS which support Flash.

CNet reports it has information from three sources close to Adobe that the company is going to give Android phones, but the exact model is not specified yet (though HTC phones and Google Nexus One were mentioned). There is also no information about whether Adobe is going to give devices to all 8,600 employees or just to developers.

Flash 10.1 will be presented in May at Google's I/O conference. Every its attendee will receive Motorola Droid or Nexus One from Google.

This week's sensation was a Steve Jobs' letter published officially on Apple's site. If you didn't read it or want to remind it to yourself, here are its main tent poles:

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