Archive for May, 2010

Today Apple started sending emails to its customers telling Apple Retail Stores will open for iPad at 8am on Friday. Currently we know that Italy and UK customers have already received these letters, where it is said:

"The Apple Retail Store is the best place to experience the iPad. Have one of our Specialists show you all the amazing things it can do. If you buy one, we’ll even help you get set up and running."

Also it is known that in the UK Dixion Group has a 60-day exclusive deal with Apple to sell iPads at its own stores PC World and Currys.

Few minutes ago we also received information that one of the Italian users of iPadevice.com named Ricky have already received his iPad. He posted a video of unboxing it (under the cut), where you can note the European plug. Macstories.net assumed Ricky ordered the device using UPS Saver, which provides faster shipment than the American one.

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According to Engadget, new Apple's commercials will be shot by Sam Mendes, who is an Academy Award Winning director that is widely known for his work on "American Beauty".  Website's editor Joshua Topolsky says the ad will show new video chat abilities of iPhone:

"A trusted source has confirmed to us that the ads will feature at least one spot where a mother and daughter are having a video chat conversation using the new front-facing camera that's been spied on the face of that iPhone floating around Vietnam and Northern California".

Engadget also found people in Twitter who will perform in Apple's commercials. One actress is from New York, and another actor is from California (his tweet can be seen above).

httpvh://www.youtube.com/watch?v=6WpPrKuUghw

For those who doesn't like iTunes for its restrictions and lockdown on music and files a new solution has been delivered to the BigBoss repository and it’s called PwnTunes.

PwnTunes allows copying files from iPhone or iPod touch to PC just after plugging the sync cable. There is no tethering for only one PC, so you can use your device anywhere you want. Other features include:

• Music files are normally named after the original filenames on the PC and without gibberish encoding.
• Deleting songs and any other type of files directly via USB (iDevice works as USB device)
• Loading cover.jpg/folder.jpg from same folder as cover
• Album name is taken from folder's name if no album ID3 tag found, artist name is taken from parent folder's name if no artist ID3 tag found

The app currently is currently compatible only with Windows (XP/Vista/7), but the developers promise the Mac support to be delivered soon. The price is €9.99. No additional software on PC is required, you just need to launch Cydia on your jailbroken iDevice and install PwnTunes from Data Storage Section. When installed, connect you iPhone/iPod Touch/iPad via USB and the app will ask you to buy License or download it if you have already purchased one.

According to CNNMoney Walmart will sell 16 Gb version of iPhone 3GS starting today only for $97. The price reduction refers to a Memorial Day weekend. But such a deal requires a two-year contract with AT&T.

New price for iPhone 3Gs is more than $100 lower than Apple's one. Senior category director in Walmart  Mehrdad Akbar explained it:

"It is our commitment to always lead on price".

The price reduction may be explained by iPhone 4G presentation that will expectedly be held on June 7. Last year Apple lowered the price for 8GB-version of iPhone 3G to $99 because of iPhone 3GS release.

Today Katy Huberty, who is an analyst at Morgan Stanley, revealed a survey for investors that found out interesting forecasts about Apple. It is said that 58$ of all iPhone customers are going to upgrade their mobile device in 2011. In 2008 there were only 18% of them. That means that Apple will sell 18 million more iPhones in 2011. Such a big demand in turn can cause a 50$ drop in prices or $20 in case of service plans costs.

Morgan Stanley also predicted that Apple stock will rise to $310 and even to $400 if Apple is going to be more aggressive in its pricing policy.

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The Taiwanese Internet resource Apple.pro has posted pictures of black and white next-gen iPhones that are very similar to those prototypes that have been leaked. As you see the color took up both the front panel and the recessed home button. Some time earlier the same site posted the photo of the white panel separately, so we can assume it was simply put on top of the rest iPhone just to show how it can look like.

Today Apple announced that its annual WWDC conference will start with a keynote from Steve Jobs on Monday, June 7 at 10 a.m. Pacific Time. It is rumored that Apple CEO will finally introduce iPhone 4G.

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Austrian company UrbanTool that sells super-hip gadget holsters, slings and bags has recently presented very interesting stuff - the PocketBar and the SlotSkin for an iPad.

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If you are an active Google Reader user and also have an iPad, then you should be waiting for Reeder release for an iPad. But guys from MacStories have already obtained its first beta version somehow. They say it's pretty fast and beautiful with an original user interface. Here are its first screenshots.

This week Apple revealed new patent application that describes its new superior advertisement technique. The document entitled "System and method for providing contextual l advertisements according to a dynamic pricing scheme."

Its main idea is that the effectiveness of the modern mobile advertisements can be improved with using unique pricing scheme (when advertiser pays variable price that based "on the likelihood of influencing user behaviour") and special marketing factors that can determine the effectiveness of the ad.

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Recently Billboard published a report that reveals new information on Apple's share on music sales market. When the first generation iPhone was presented, iTunes had only 12,7% of American music market. In 2008 Apple almost doubled it and made 21,4%. 2009 reveals five percentage points increase - now iTunes has 26,7% of music sales.

Such mobile providers as AT&T, T-Mobile, Sprint, and Verizon Wireless on the contrary lose their positions, downing from 6,6% to 4,9% in 2009. Partly it is explained by lower priced ringtones in iTunes and its free tools for making custom ringtones. Both of these factors eventually attracted more people.

Physical media music in turn loses its popularity from year to year. Numbers reveal its share fell from 57,5% in 2008 to 49,3% in 2009. That means that iTunes actually makes a half of all digital music downloads overall.

iTunes' closest rival Amazon also increased its sales. But in digital MP3 sales the company's share grew from 0,8% in 2008 to 1,3% in 2009, which is not even close to Apple's 26,7% share. Such results, according to Billboard, were "still well short of where major labels had hoped Amazon's download store would be by now, dimming earlier expectations that it will be able to significantly reduce the labels' heavy dependence on iTunes for digital sales."

It is interesting to look forward for Google which recently acquired Simplify Media to expectedly turn it into iTunes rival for Android users. But for now the company's subsidiary AdMob reveals the amount of media bought or even downloaded by Android users is still so small that it cannot be compared with iTunes success.

iSpazio has put together some renderings of white iPhone 4G (iPhone HD). Here's how the future Apple iPhone will probably look like:

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Apple’s iBookstore is beginning to open internationally. It is accessible only on iPads via iBookstore app. Some day the service will be extended to iPhones and iPods.

Several international sites report that Apple's iBookstore is avaliable in several new countries. For the time being, international iBookstore offerings appear limited to free Project Gutenberg titles. Apple is doing its best to sign-up publishers in other markets, while local regulatory and business concerns are slowing the effort in some countries (like the UK).

Some time ago one of the TV-channels in San Francisco, California, broadcasted a news report that highlighted a woman who wanted to purchase an iPad with cash but was denied by Apple representatives in her request. Diane Campbell, who lives on a fixed income and was just saving money for an iPad, became a victim of the company's policy that ensures the device is properly distributed.

Now we received information that Apple had changed its policy and presented her the device for free. The company's senior vice president of retail Ron Johnson told the newscast Apple will stop following credit-only policy.

"It came to our attention that Diane, through your story was very interested in buying an iPad with cash. And we made a decision today to change that."

Two Apple employees came personally to Diane's home to deliver her an iPad for free. Later she talked to the ABC station with an iPad in her hands and said:

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Here are the latest news from Google I/O conference: Tablet based on Android operating system. This one is 8.9 inch widescreen from NVIDIA that runs a multicore ARM Cortex A9 processor and has a front facing camera and two USB ports. The video below shows it running the football. However this is only a demo at a tradeshow, not an actual shipping product.