News from category ‘Official’
Mac sales growing faster for Apple in China than US
Analyst Ben A. Reitzes with Barclays Capital said in a note to investors on Wednesday that Apple's growth in China now extends beyond the iPhone and iPad, with Mac sales there also continuing to outpace the U.S. Reitzes believes that Apple's total global sales will be up 22 percent year over year, thanks largely to rapid expansion in China.
"We believe Mac sales remain relatively strong even as the economy weakens, benefitting from new stores in China and strong sales of the MacBook Air," he said. "Even though the economy and HDD shortages are concerns that could limit upside, we remain comfortable with our estimate for 22% (year over year) Mac unit growth for (the fourth quarter of calendar 2011) given overseas momentum -- especially in China where growth is much higher."
iBooks Author Video
Take a look at the video recently posted by Apple. It shows how to make a multi-touch iBook with iBooks Author.
Start with one of the Apple-designed templates that feature a wide variety of page layouts. Add your own text and images with drag-and-drop ease. Use Multi-Touch widgets to include interactive photo galleries, movies, Keynote presentations, 3D objects, and more. Preview your book on your iPad at any time. Then submit your finished work to the iBookstore with a few simple steps.
Watch the iBooks Textbooks for iPad Video
Take a look at the Apple video that introduces you to textbooks on the iPad.
You can learn more information about iBooks 2 here.
A Closer Look at iBooks Author
Yesterday Apple released an easy to use tool called iBooks Author, which allows anyone (publishers and users) to create interactive iBooks with text, video, images and more. iBook Author can export projects in a number of different formats, including iBook format, PDF and text.
The iBooks (version 2) format is an improved format created by Apple based on ePub 3. At present, this iBook format will only work with Apple's iOS devices. Even so, Apple has restricted sales of any iBook formatted documents coming from iBooks Author to the App Store.
The reason probably is that Apple may simply not want to feed content to competing bookstores such as Amazon or Google.
Apple Posts Full 'Education Event' Keynote [Video]
Apple has posted the full 'Education Event' keynote video for you to watch. During this event in New York, Apple announced iBooks 2 with textbooks, iBooks Author, and a new iTunes U app.
Take a look at the keynote below:
Mac platform faced 58 malware threats from Q2 to Q4 2011
Security lab F-Secure released its 2011 Mac Malware Summary earlier this week, noting that Mac OS X platform endured 58 separate malware attacks from April 2011 to December 2011. Of course, this numbers couldn’t be compared with multiply attacks that Microsoft's Windows operating system experienced over the same period.
The firm counted only unique variants of malware that occurred during the second, third and fourth quarters of 2011. "We prefer a more conservative approach when counting malware. The more generic and family based, the better," the report noted.
iTunes U For iOS Devices Expands Educational Opportunities
Today in the second part of its education-focused media event Apple turned attention to iTunes U, free podcast section of the iTunes Store. Eddy Cue announced that more than 1,000 universities are using iTunes U, and its content was downloaded over 700 million times to date.
Apple Released iBooks 2 For Reading Interactive Textbooks
Today, during the education-focused media event Apple , an updated version of its e-book program for iOS devices. This update is a part of Apple’s move into sphere of , performed in cooperation with several major publishers.
Apple targets Galaxy S II, 9 other Samsung smartphones in new German suit
Apple has filed a new suit in the Dusseldorf Regional Court against Samsung. The suit cites multiple patented designs owned by Apple in Europe. This time the company asked a German court to ban the sale of the Galaxy S II and nine other smartphones, along with five tablet models, including the Galaxy Tab 10.1 and its redesigned version the Galaxy Tab 10.1N – Samsung's attempt to overcome ban on tablet sales. As far as you remember, Samsung redesigned the tablet and renamed it. Those changes were apparently enough for the court in Germany, which indicated last month that the Galaxy Tab 10.1 is not likely to be banned from sale. The suit also targets Samsung's Galaxy S Plus in addition to the Galaxy S II.
iOS 5.1 beta 3 hints Apple is planning deep Facebook integration
iMore dug through the recently released third beta of iOS 5.1 and found evidence showing that Apple could add a deeper iPhone and iPad integration with Facebook into a future operating system update. In one screenshot shown for the iOS Contacts application, there is an option to enter a person's Facebook user name right below their Twitter account. The same deeper integration was provided for Twitter that was one of the most-touted features of iOS 5, which was publicly released last October.
Deep integration with the social networking service allows users to quickly post Web links from Safari or pictures saved in the Photos application to Twitter. Presumably, future iOS integration with Facebook would offer similar functionality, making it easier for users to share information with their friends on the popular website.
The pre-release build of iOS 5.1 also reportedly includes references to new iPad models that are named in the code such as "J1AP" and "J2AP." The references corroborate with rumored code-names of "J1" and "J2" that were first reported last November, when it was said that Apple was secretly working on two new iPad models.
iWork VP Roger Rosner Taking Charge of Apple's Digital Textbook Initiative

The Wall Street Journal reports that Roger Rosner is the executive in charge of Apple's digital textbook tools. Rosner is a Vice President for Productivity Applications at Apple, such as Pages, Numbers and Keynote. He joint Apple in 2001, prior he was CEO of Bluefish Labs, a software development firm that Apple purchased.
Prior to working on the textbook service, Rosner was in charge of Pages, Numbers and Keynote -- Apple's iWork suite of office applications. Jessica Vascellaro writes for the WSJ:
Mr. Rosner's involvement is a sign of how strongly Apple intends to emphasize textbook creation, in a move to change the type of educational content that exists on the market. It also underscores how as textbooks—and all media—goes digital, it is increasingly important for tech companies to get media companies to create digital content with their software or in formats compatible with their services and devices.
Whether Mr. Rosner, whose LinkedIn profile pegs him at Apple for more than a decade, will take the stage on Thursday remains unclear. If so, audiences may remember him from Apple's Worldwide Developers Conference this past June, where he demonstrated features of iCloud, the company's online syncing and storing service.
Singapore carriers working on iPhone 4S mod to remove cameras for servicemen
Wireless operators in Singapore are preparing for the launch of an iPhone with removed cameras to market the device to military personnel. Such persons are not allowed to bring camera-equipped smartphones to army camps. And if taking in account that male citizens between the ages of 18 and 21 are obliged to do a 24-month military service, so it is quite large target audience.
One of Singapore's three major wireless operators (M1), confirmed work on a "Non Camera" iPhone 4S last week when it temporarily posted product pages for the modified device, as noted by CNet Asia (via The Verge). The device would sell for S$49 ($38) more than its camera-equipped counterpart. Depending on the monthly plan chosen with a two-year contract, the no-camera iPhone 4S was listed as selling for between S$49 and S$679.
Smartphone makers plan to mirror Apple's approach with fewer models each year
DigiTimes reported on Friday that HTC, Research in Motion, Sony and Motorola Mobility are planning to change their strategies by reducing the number of new handsets that they produce in an attempt to repeat success of Apple’s products. As far as we know, the company releases just one iPhone model each year, while other mobile manufactures produce plethora of smartphones, which often differ from each other with minor changes.
Such strategy will allow increasing sales and saving money on development and marketing costs. The companies also expect to be more efficient in obtaining components and shipping products.
Sculley: If anyone is going to change television, it’s going to be Apple

John Sculley, former vice-president and president of PepsiCo and CEO of Apple between 1983 and 1993, and a Silicon Valley investor nowadays, believes that Apple is the only company that would be able to change the first principles of the television experience. In an interview with BBC Sculley confessed that has not read Walter Isaacson’s authorized biography of Apple’s late cofounder and CEO, but admitted that the television industry is about to experience Apple’s magic touch:
I think that Apple has revolutionized every other consumer industry, why not television? I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.
Rupert Murdoch confirms Sculley’s words about Apple television, writing on Twitter this morning: “All talk is about coming Apple TV. Plenty of apprehension, no firm facts but eyes on their enormous cash pile”.
Apple is first technology company to join Fair Labor Association

Bloomberg reports that Apple has joint to the Fair Labor Association (FLA). By joining the FLA, Apple agrees to have the association independently assess facilities in its supply chain and report detailed findings on the association's website. Apple is the first technology business to sign up to the FLA as a participating company currently.
The FLA already worked with Apple last year on the company's training programs regarding labor rights and worker standards, and that Apple will bring all of its workplace compliance standards in line with the FLA's guidelines over the next two years.
"We found that Apple takes supplier responsibility seriously and we look forward to their participation in the Fair Labor Association," Auret van Heerden, FLA's President and CEO, said in a press release. "We welcome Apple's commitment to greater transparency and independent oversight, and we hope its participation will set a new standard for the electronics industry."

Leave a comment






