News from category ‘Software’

Lately Apple has released a third beta of the iPhone OS 4. It is specified as build 10M2247 and available for registered developers. Previous beta release was issued two weeks ago. The situation looks familiar as last year iPhone OS 3 had also gone through 5 beta cycles before it was publicly announced.

Currently the new update is unavailable due to installation problems, but those of the developers who successfully downloaded and installed it have already revealed what's new in the release.

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The picture above reveals that World of Warcraft was launched on the iPad. We don't know does it work correctly because there is no video yet, but there is information that the game was launched via Gaikai.

Gaikai is a service that allows you to play games in a browser, directly from the cloud. The scheme is pretty simple - the service runs and hosts the games and then streams it to the user using Silverlight, Java or Flash. As you know, iPad doesn't support Flash but somehow WoW works through Gaikai.

Gaikai and its competitors (OnLive and OTOY) are still in beta, but when it'll reach maturity there is a big chance to successfully use it for playing graphically intensive games on different devices including iPad.

Finally the jailbreak for iPad, iPhone and iPod Touch from the Dev Team is available for download. It's free and untethered and it's called "Spirit". The jailbreak supports every iDevice with firmware version 3.1.2, 3.1.3 or 3.2.

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Few days ago John Batelle from the Searchblog wrote an interesting post about his thoughts on Siri, an app that was recently acquired by Apple. His says with devices like iPhone or iPad we starting to use apps more than browse the Internet. Apple understands that and looks forward to increase its share on a market of apps. And Siri is a wonderful choice - its perspective, functional, unusual enough for nowadays. With cash that Apple has, it doesn't need strong and focused reasons to make such a deal.

Batelle's another thought is that with Siri Apple may become a rival to Google. Just imagine yourself saying to the app "Chicago rental car» and after that it answers:

"...You don't need to rent a car. You can use the Chicago Transit. Here's an app for it. You can get from the airport to everywhere you want to go without having to rent a car. Plus, you'll save $150 which we know is a goal of yours because you've been interacting with the Mint application..."

The idea of searching the information will also be implemented in applications we will use. And if we'll get used to it, it will seem to be much more convenient than launching a browser and typing something into the search pole.

As you remember, this Thursday Steve Jobs wrote a letter about his thoughts on Flash. In responce to such a public attack Adobe decided to give its employees mobile phones running on Android OS which support Flash.

CNet reports it has information from three sources close to Adobe that the company is going to give Android phones, but the exact model is not specified yet (though HTC phones and Google Nexus One were mentioned). There is also no information about whether Adobe is going to give devices to all 8,600 employees or just to developers.

Flash 10.1 will be presented in May at Google's I/O conference. Every its attendee will receive Motorola Droid or Nexus One from Google.

Wow! Hours after iPad 3G sales launch and it has already been jailbroken! Below is a video of MuscleNerd where jailbroken iPad 3G runs Cydia.

MuscleNerd used the jailbreak called "Spirit". It's a tool that makes untethered unlock of iPad, iPod Touch 3G and iPhone 3GS and DevTeam promises it will be available soon. Stay tuned for further instructions how to save your SHSH Blobs and then use Spirit to jailbreak your device.

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This week's sensation was a Steve Jobs' letter published officially on Apple's site. If you didn't read it or want to remind it to yourself, here are its main tent poles:

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This week Apple announced that it will shut down its previously acquired music service Lala on May 31. If you'll try to register there as a new user, you'll see a message box:

"Lala is shutting down. The Lala Service will be shut down May 31, 2010. Unfortunately, we are no longer accepting new members."

If you're an existing member of Lala, you'll be able to use the service until May 31. But since today you'll have no access to Web songs, gift cards (any unredeemed must be utilized) and wallets, and your credits will be automatically passed to iTunes. It is also announced by Lala if customer will request a check by May 31 they will write it.

Apple purchased Lala last year for $85 million. It was announced that this service will play a significant role in iTunes strategy. Lala's difference was that user was allowed to upload music from their hard drives and then listen to it from the service. Maybe now this function will be implemented in iTunes.

Yesterday The Wall Street Journal reported that this year Apple is going to charge companies 1$ million for iAds on its mobile devices. Citing an unknown but reliable source familiar with the matter those companies that want to become a part of the iAds launch will pay $10 million to be first in the door.

The pricing policy of iAds is pretty simple. Every time user sees an ad the advertiser is charged a penny. If he's tapping the banner, Apple charges $2. So $1 million ad buy will provoke a big amount of its views and user taps.

In addition to a higher price Apple wants to take more control over marketing campaigns of its clients. But still it doesn't reduce companies' interest in iAds:

"Despite the high price, ad executives at agencies from Boston to New York and San Francisco to Los Angeles have crowded into conference rooms in recent weeks to listen to the tech company's pitch for iAd".

One of the advertisements that is already developed is an ad for Nike's Air Jordan basketball shoes. It includes iAd logo and animated banner. If you select it, you'll see an interactive store locator, special videoclip and exclusive offers taking place at local stores. This iAd was also shown by Apple on its iPhone OS 4 preview event.

Some experts think Apple's appearance at the market of mobile advertisement may convince some other selling ads companies to switch to other mobile platforms (for example, Google Android).

With a growing popularity of apps for Apple devices advertisers and developers see iAds as a potential opportunity to reach a wide audience and raise more money on it.

According to the US FTC, today Apple has purchased a virtual assistant application Siri. The cost of the deal is $200 million.

Scobleizer's author Robert Scoble thinks the purchase is very important to Apple:

"The value in unlocked is huge. This shows Apple is very willing to buy its way into the new mobile web and the new API-driven web. This also could be a major cornerstone in how it competes with Google."

Siri is a voice-guided application that acts as a concierge or personal assistant. It helps you to interact with your mobile device via your voice only.

Greg Hughes is a developer who recently created an app for syncing iPhone and iPod Touch with iTunes over Wi-fi. It is called "Wi-Fi Sync" and requires a separate application for desktop so that iTunes could sync the device over Wi-fi. You can see how it works from the video above.

At first launch you need to verify the pairing process on both the computer and the device. After that iTunes will be launched and start to sync with your iPhone/iPod Touch. Everything else will work the same as if the connection was via a USB cable.

Greg plans to submit the app to the App Store in the end of this week. It is unknown whether his software breaks the rules of iPhone OS developer agreement, but if non-public application programming interfaces were used in its development then the app will likely be rejected. Anyway, Wi-fi Sync may also appear in the Cydia jailbroken marketplace, and Greg already considers this idea if his app won't be approved by Apple.

Yesterday Apple released a minor update for its media player suite iTunes. Now the version of the app is 9.1.1 and here is a list of issues that were fixed:

• Addressing some issues that improve stability and performance.
• Addressing a usability issue with VoiceOver and Genius Mixes;
• Addressing several stability issues with VoiceOver;
• Addressing issues with converting songs to 128 kbps AAC while syncing (this function was previously available only for iPod shuffle)

More information about security updates can be found on Apple's support page here.

You can update your iTunes via software update utility or download it directly from Apple.

Famous iPhone hacker, Geohot, is working on a new jailbreak tool for future iPhone/iPad with firmware 4.0. The codename of this new utility is LimeRa1n. No release date yet. We'll keep you updated.

Recently Apple has hired new global editorial games manager for iTunes App Store. His name is Matt Cassamassina and he has over 13 years experience of games reviewing.

Matt started his game career with the launch of N64.com. Later this resource was bought by IGN, where he continued to work. In the gaming industry he is known as the expert and information source about Nintendo.

After his appointment he wrote in his blog:

"I will be leading the charge for games on the App Store, so whether you browse through iTunes, iPhone, iPod Touch or iPad, the games content you see will be handpicked and organized by me and my team. I couldn’t be happier."

Matt Cassamassina will start his work in Apple at the beginning of May.

App Store games became very popular since the release of iPod Touch. Profit from game creating and selling it on iTunes attracted many single developers which lead to a success of the iPhone and iPod Touch as handheld gaming devices. The popularity of App Store games is even frightening for Sony and Nintendo that are now looking forward to create something innovative in the gaming industry.

Android phones have an advantage over Apple's iPhone in navigation, because Google includes their free nice Navigation program, while Apple doesn't have built in navigation in Maps. Here are some good news for iPhone users:

Google confirmed at a London press conference that it plans to bring free satnav to other smartphone platforms, including the iPhone, although it wouldn’t say when.

Unlike TomTom or iGo software, Google’s satnav software doesn’t store maps on the device but downloads them on-demand from the internet. However "Google Maps pre-caches the entire route," said Mobile Maps product manager, Steve Lee. "It needs a data connection when you ask for navigation. But while driving to your destination, if you intermittently lose the connection, it will still carry on. As long as you stay on the route."

Users can choose from several viewing options: standard maps and directions, satellite view and access to Street View, plus live traffic data. Sound like a good deal.