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Apple Becomes World’s Most Valuable Brand… Again
For the fourth year in a row, Apple has become the most valuable company in the world. The rating has been formed by a research firm Interbrand that takes into account a wide range of factors influencing the overall company perception, for example, its financial performance, customers’ feedback, and the strength of the brand.
Apple Announces Exact Timing of Apple Watch Pre-Orders Start
As you probably know, the pre-orders for the long-awaited Apple Watch will start on April 10th. This means the customers from the United States, the United Kingdom, Canada, Germany, France, Australia, Hong Kong, China and Japan will get an opportunity to choose the model they want and purchase it within just several days. Apple has also revealed the exact time of the start of pre-sales. In the USA and Canada, the pre-orders will kick off at 12:01 AM Pacific Time on Friday, April 10. In the U.K they will go live at 8:01 a.m., in Australia - at 5:01 p.m., in Germany and France - at 9:01 a.m. and in Hong Kong, China and Japan - at 3:01 p.m.
Apple to Launch 27-inch iMac with 5K Retina Display Soon?
According to the laest reports from people familiar wiith the matter, Apple may be currently planning to launch a new 27-inch iMac with 5K Retina display as soon as this fall. Such a rumor has been shared by WitsView researchers, who cite Apple supply chain insiders. Whether we can believe today's piece of news is still a question without an answer.
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New iPhone 6 Renderings [Photos]
A couple of iPhone 6 renderings showing a space gray, silver and gold models appeared on the Internet earlier today. The renderings seem to be based on the recent leaks connected with the specs and the design of the upcoming handset.
MacBook has New Rival - Chromebook?
According to the latest research, Apple’s iPad remains the most popular tablet in the USA. However, if to speak about laptops, things aren’t looking so good for the company from Cupertino. Take a look at the chart below.
FindIt App Updated with Gmail, Google Drive and Dropbox Support
If you often have to search for something on your smartphone, then FindIt is the app you need. It lets you look for people, emails and various files stored either on your device, or on Gmail, Google Drive and Dropbox accounts.
Future Smartphones May Include Displays Made Of Sapphire Instead Of Glass
While Apple has earned much praise for its iPhone design aesthetic, it also has received criticism for durability problems, with many users experiencing the issues after dropping their smartphones onto hard surfaces.
In the fifth-generation iPod touch and iPhone 5 Apple began using sapphire crystal in order to cover the rear camera of the devices, providing superior scratch resistance and durability. Apple :
Apple to Buy Mobile Security Company AuthenTec for $356 Million
Reuters reports that Apple has reportedly reached a deal to purchase AuthenTec, a security company best known for creating fingerprint sensors, for $356 million. The acquisition agreement was approved with unanimous consent by AuthenTec's board this week, according to Bezinga. The deal is not yet finalized because it requires approval from the majority of outstanding shares of the company's common stock, among other final steps.
Apple vs. Samsung Court Documents Reveal Early iPad And iPhone Prototypes
Today The Verge that Apple vs. Samsung court documents revealed a number of images of early iPad and iPhone prototypes.
Among the prototypes are , an eight-sided iPhone design with diagonal corners and a prototype with the same aluminum-based design as the iPod Mini. The Verge reports:
Analysts Expect $1000 Share Price For Apple Within The Next Year Or Two
During the past couple of days, two high-profile research analyst published reports forecasting that Apple will reach $1000 per share milestone in one or two years. With such a high share price the company’s market capitalization will push toward an unprecedented trillion-dollar level.
MacBook Pros Will Adopt MacBook Air Form Factor This Year?
Mockup of MacBook Air design covering full range of notebook sizes
Last year it was reported that Apple is working on a redesigned ultra-thin 15-inch Mac notebook which was expected to launch by the end of 2011. But the company apparently elected to delay its release and wait for the launch of Intel’s Ivy Bridge platform in 2012 to include it in its new models.
AppleInsider now citing people familiar with Apple’s plans that the company is preparing to release revamped MacBook Pro lineup sometimes this year. The full range of MacBook Pros will adopt the design aesthetic of increasingly popular MacBook Airs. According to the report, the existing MacBook Pro designs will be phased out over the course of 2012. However it is unclear yet whether the new notebooks will market as a next-generation MacBook Air or MacBook Pro.
Apple could water-proof future devices with HzO technology
HzO, the maker of a "WaterBlock" technology,” was promoting its nano-scale film barrier at last week's Consumer Electronics Show, pitching it as a potential solution to waterproof expensive electronic equipment. HzO's WaterBlock technology protects the insides of devices on a molecular scale. It has been used in demonstrations to protect a number of Apple products, including the iPhone 4S, iPads and iPods, after the material has been applied to the devices in a vacuum deposition process they were submerged into water and remained in working proper order. The company also confirmed that it is in talks with Apple about using its material in future devices, including the iPhone.
While speaking to attendees at the show, officials with HzO said that Apple is among the companies that have shown interest in the water repelling technology, according to Pocket-lint. Company officials said Apple was interested in making a future iPhone waterproof, potentially with a sixth-generation model expected to be released later this year. "We expect HzO to be in next season's phones," the company reportedly said.
Greg Joswiak and other 250 employees from Apple were noticed at CES
Though Apple doesn’t officially participate at CES, the company continues to keep an eye on new products by its competitors, but is likely also interested in what companies are coming up with in terms of accessories for Apple's own products, and CES is a prime event for announcements for products of all types, including those within the Mac- and iOS-related markets. paidContent has in fact proven Apple's interest in CES when met accidently into iOS device marketing chief Greg Joswiak on the floor at the expo.
While wandering around the Central Hall of the Las Vegas Convention Center Tuesday, I bumped into Greg Joswiak, head of iOS product marketing for Apple, just outside of Sony’s booth. Joz, as he’s known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes.
Apple: Samsung Is Seeking To Charge 2.4% Of Chip Price
The first hearing over Samsung’s claims that Apple’s iOS devices violate the Samsung’s wireless patents has already begun in The Hague.The Korean company requested to ban Apple’s devices in The Netherlands.
"Mystique" of White iPhone 4 Could Add 1-1.5 Million Sales
Brian White, an analyst at Ticonderoga, believes the delay in the white iPhone’s release and its “mystique and scarcity value” could drive sales to 1-1.5 million units per quarter. White said:
The purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the ‘cool factor.’ In our view, this delay has created a certain mystique and scarcity value around the white iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter until the iPhone 5 potentially comes to market in September.