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Apple Airs One More iPhone 6s Ad [Video]
Following two iPhone 6s commercials entitled “Ridiculously Powerful” and “Hey Siri” released earlier this week, Apple has just shared a new short clip called “On the Set”. The 15-second ad once again highlights Apple’s virtual assistant Siri and its capabilities. The commercial is available on Apple’s official YouTube channel as well as on our website. Take a look.
Leave a commentApple Sold 3.9 Million Apple Watch Units in Q3 2015 - Estimates
According to the latest report from a research firm called IDC, Apple may have sold as many as 3.9 million Apple Watch units in the third quarter of this year. As to the total number of wearable devices sold to customers in the Q3 2015, it reportedly grew to 21.0 million units from just 7.1 million units shipped in the fourth quarter of 2014. It should be noted, however, that the numbers shared by the analysts are just estimates. So far, Apple hasn’t revealed the exact quantity of Apple Watches sold in the first months of its availability.
The chart below demonstrates the current state of the smartwatch market.
Ming-Chi Kuo Confirms Rumors About Early-2016 Launch of New 4-inch iPhone
KGI Securities analyst Ming-Chi Kuo has recently confirmed earlier reports from other reliable insiders and claimed Apple is planning to release a 4-inch iPhone similar to the iPhone 5s in terms of design in early 2016. Unlike other sources, however, Kuo believes the new handset will be equipped with an efficient A9 processor manufactured by Samsung and Taiwan Semiconductor Manufacturing Company (TSMC), not the A8X chip. Other details about the upcoming gadget include NFC, metal body with at least two or three color options, same camera as in the iPhone 5s and a price tag of $400-500.
More Buyers Opt for Larger iPhones, More Android Users Switch to iPhones - CIRP
According to a research firm Consumer Intelligence Research Partners (CIRP), 37% of iPhone 6s and iPhone 6s Plus buyers have purchased the 5.5-inch model. If to compare the results of this year with those of 2014, we may see that the number of users choosing the iPhone with a larger display has grown substantially over the past 12 months. Last year, 25% of customers decided to purchase the 5.5-inch iPhone 6 Plus, so the increase is equal to 12%.
If to speak about the number of users who switched from rival platforms, Google’s Android in particular, it has changed as well. The share of former Android users accounted for 26% and this is a new record. Last year, it was equal to 12% and in 2013 it made 23% of iPhone 5s purchasers.
MacBooks Are More Durable Than Their Rivals - Survey
Latest survey conducted by Consumer Reports among 58,000 laptop owners who purchased their machines between 2010 and 2015 has revealed that Apple laptops are the most reliable devices on the market. Moreover, MacBooks are less likely to require repairs in the course of 3 to 5 years if to compare with rivals from other vendors. Both Air and Pro MacBook lineups turned out to be extremely reliable and durable.
iOS 9 Adoption Rate Reaches 70% - Apple
According to the latest data shared by Apple, iOS 9 adoption rate has recently reached 70%. What this means is that 70% of active iPhones, iPads and iPod touch units are now running iOS 9 or a higher version of Apple’s mobile operating system. As usual, the data is based on the App Store usage, so it can be called a reliable source of information.
iPad Pro to Temporarily Stop Declining iPad Sales - Analysts
According to the latest report from a market research firm IDC, the 12.9-inch iPad Pro may stop the decline in the iPad sales. Even though the researchers admit that the global tablet market will continue to decline, Apple may actually improve the position of the iPad on this market and even sell more tablets than in 2014. The reason for this is quite simple: the iPad Pro is a large tablet that can be used with a detachable keyboard. It is a good replacement of the laptop for photographers, designers, artists and all those who need an effective tool for work. iPad market share growth, however, will not be long-term, analysts add. In 2017, Apple will once again see a decline.
Apple to Release iPhone 6c with 'Colorful Metal Body' in February - Rumor
According to the latest report shared by Chinese insiders close to Foxconn, Apple may soon unveil the smaller iPhone with colorful metal body. In particular, the sources believe the company may announce the smartphone dubbed as the iPhone 6c in January and start selling it in February. This new device will get the support of Touch ID fingerprint sensor, but lack the support of 3D Touch technology used in the iPhone 6s and iPhone 6s Plus released this fall. As to the price of this mysterious device, it is expected to be around $500-600.
Apple Releases Two New iPhone 6s Ads [Video]
Apple has recently released two new iPhone 6s commercials called “Ridiculously Powerful” and “Hey Siri”. Both short ads are part of Apple’s "The only thing that's changed is everything" campaign. They focus our attention on the latest smartphone manufactured by Apple and reveal its key features that may be used for performing a wide range of tasks. The commercials are available on Apple’s official YouTube channel as well as on our website. Enjoy!
Useful Tips on Improving Battery Life on Your iOS Device
Every iPhone battery starts draining faster with time. To make your device work longer on a single charge, you can try following the steps below. Most of the suggestions work with iOS 7 or higher, the only exception is probably the Low Power Mode first introduced in iOS 9 earlier this year.
Apple Currently Testing Five iPhone 7 Prototypes - Rumors
According to the latest rumors from Chinese insiders, Apple is currently testing five different iPhone 7 prototypes. All of these prototypes have different hardware characteristics and design and it is currently unknown which one will become the next-generation iPhone. The report about several prototypes comes from GforGames, which is a rather reliable source of information.
Apple to Sell 6 Million Apple Watch Units During Holiday Quarter - Analyst
According to the latest report from Daniel Ives of FBR & Co., Apple may sell as many as 6 million Apple Watch units in the holiday quarter of 2015. The prediction is based on the retail Apple store sales during the Black Friday holiday.
Apple May Introduce New 13-inch and 15-inch MacBook Air at WWDC
Apple is reportedly working on a two updated MacBook Air models. According to what reliable supply chain sources claim, there will be two laptops with 13-inch and 15-inch screens. In terms of design, both laptops should remain similar to the existing models and get a thin all-aluminum body. There are no details about the 11-inch MacBook Air model, so looks like the company is planning to stop manufacturing this device and focus its attention on the 12-inch MacBook, first introduced earlier this year.
Top 10 Stories of the Week
It is Sunday today, which means it is time to tell you about the most interesting posts of the past seven days. Most of the articles are connected with the rumors about the next-generation iPhone and tell us about possible specs for the device. There are also several posts about Apple’s rival platforms as well as apps and tweaks worth your attention.
Cortana for iOS Becomes Available for Beta Testers
Microsoft has just made its virtual assistant Cortana available for a number of iOS beta testers. The personal assistant developed specifically for Windows Phone platform is expected to debut on iOS sometime soon and become a serious rival for Apple’s Siri and Google Now.
